Digital signage has been used in more and more industries. Traditional posters, static light boxes, and public notice boards are gradually being replaced by digital signage with stylish outlooks and rich features.
Digital signage system is rich in visual impact, in addition to display media content, the screen itself has become an important factor to attract attention. So what matters should enterprises pay attention to when deploying digital signage, and how should it be placed to maximize the effect? Follow us below to learn more about it!
What Factors Do You Need to Consider When Installing Digital Signage?
1, Solid Wall Requirement: Ensure installation on robust surfaces like brick or concrete walls with high strength. If mounting on wooden or thickly decorated walls, implement reinforcement measures to guarantee the surface can bear at least four times the actual load.
2, Avoiding Humidity: Choose dry and moderately temperature-controlled environments. Digital signage is not waterproof, so it’s crucial to avoid excessively humid locations to prolong the device’s service life.
3, Magnetic Field Avoidance: Steer clear of strong electrical and electromagnetic fields that could impact the equipment. Keep electromagnetic appliances and mobile phones away from digital signage. Additionally, avoid placing large home appliances nearby.
4, Sturdy Bracket Selection: Opt for a robust wall bracket and understand the classifications, such as adjustable angle brackets and fixed angle brackets.
5, Pre-Installation Checks: Before installation, ensure that the digital signage wall mount bracket is easily maintainable and repairable. Check for the inclusion of necessary parts like wall connections, commodity connections, fasteners, and provide installation schematics and operation instructions
How to Optimize the Impact of Deploying Digital Signage?
1, Strategic Placement in High-Traffic Areas: Deploy digital signage in high-traffic zones, such as elevator waiting areas, cafes, service counters, restrooms, and especially near entrances to capitalize on the initial impression as customers enter a retail store. Place them along popular paths to enhance visibility and minimize wait times, ensuring a quicker service experience for consumers.
2, Tailor Content to Specific Locations: Align the content displayed on digital signage with the characteristics of the location and the preferences of the target audience. For instance, if the audience comprises students, position LCD digital signage in student apartments and other frequently visited student areas. Match content like weather and traffic updates with high-traffic entrances and exits. Customize interactive digital signage for products meant to engage the general public.
3, Optimal Display Size Selection: Choose the appropriate size of digital signage based on the installation environment. Avoid pursuing excessively large sizes; instead, select sizes according to the specific requirements. In certain settings, a smaller display presenting a focused message list may be more effective than a larger screen displaying multiple content areas. Place smaller displays strategically, such as in cubicles, libraries, or cafeteria booths, for targeted advertisements and announcements.
4, Ensure Ease of Access: Position digital signage screens at eye level or slightly above to facilitate easy reading and interaction for consumers. Accessibility is crucial, as unreadable or challenging-to-reach displays negate the efforts invested by the merchant.
5, Integrate with Mobile Devices for Smart Personalization: Enhance user engagement by integrating digital signage with mobile devices. Merchants can curate playlists of information accessible on smartphones and tablets, allowing viewers to directly access RSS feeds or online announcements. Creating a dedicated app can provide users with a convenient shortcut to stay updated, ensuring access to relevant information without requiring them to be in front of a digital signage screen.
About Beten Digital Signage
Beten provides digital signage solutions to large and small companies in many different industries. With a wide range of customization options and competitive lead times, businesses can rely on our team’s industry experience and knowledge. Our products are manufactured in China and shipped globally, and our business holds Diversity in Business certification. To learn more about our digital signage options, contact us today or request a quote.
