Your Digital Signage for Retail Manufacturer -Beten

Beten, with more than ten years of experience and training in the manufacturing industry, continues to perform marvelously in supplying its clients locally, nationally and internationally with the best in the market digital signage for retail.

Beten makes sure all retail stores achieve their lifelong goals with their digital signage. At Beten we make your digital advertising needs come true with our digital signage for retail. We want to see your retail stores make it in the big world. Wherever you are in the world, we offer a 3-year warranty for all your digital signage for retail.

For questions regarding our products and other Beten services, we have a 24/7 customer hotline. Our staff will assist you with your digital needs.

Digital Signage For Retail | The Ultimate FAQ Guide

From the time retail digital signage was first used, digital signage for retail has been known to drive up sales massively for companies, brands, and retail stores.

In some cases, retail digital signage has increased overall sales by 33%, boosting revenue generation and profit for the brand in which it is used.

Research shows that people are 400% more likely to view an item shown on the screen than a traditional billboard.

Therefore, one of the best ways to attract foot traffic into your store is through digital signage for retail.

Therefore, if you want to learn all you need to know about store digital signage, you should read this FAQ Guide.

In digital signage for retail guide, you will learn what digital signage for retail means, what it is used for, how much it costs, and every other important thing you need to know about it.

1,What is Digital Signage for Retail?

Digital signage for retail is the use of digital signage screens to improve the overall performance of a retail store. This may involve using outdoor digital signage for retail, indoor digital signage for retail, window digital signage for retail, or a combination of all of them.

The use of this combination of digital signages for retail can boost sales, increase revenues and drive up the overall performance of a retail store.

As with other forms of technological advancements, digital screen for retail is embracing more and more companies, brands, and businesses due to its numerous advantages over traditional advertising methods. For instance, it is easy to change content or upload new content on digital screen for retail due to its digital nature.

This feature, coupled with the fact that it displays on a screen, combines using their pulling power to attract many people to whatever business uses the electronic signage.

This and the fact that it has a huge ROI makes store digital signage what investing in.

2,How Does Digital Signage for Retail Impact your Net Revenue?

The net revenue of a retail store is primarily due to the number of people spending money in the store and how much they spend each time they spend. It is also down to how frequently they visit the retail store.

Digital signage for retail used in your retail store can give a boost to your net revenue by increasing the number of your customers, making them spend more during purchases, and making them visit your store more frequently.

Store digital signage known as one of the best advertising methods, putting up captivating content on your digital signage for retail can attract many customers.

Captivating content means photos, videos, slideshows, animations, music, or even the use of the split-screen display. Any creative content you put out that can draw people’s attention is captivating.

Also, in store digital signage has been known that one of the ways of making people spend a lot more money is through what is called upselling.

You upsell people by pointing them to a similar product after making a purchase. If they feel that such a product is useful to them, they are more likely to buy. That again increases the amount of money they spend and your revenue.

When store digital signage is installed in your store close to every part of the store, the screens can be made to show products or items related to the things on display in that section of your store.

As such, after making purchases, customers are likely to see them take an interest in them.

Your digital signage for retail can also make your customers visit more frequently, thereby making them spend more frequently and increasing your overall revenue.

This is done by creating highly engaging content and posting things on the in store digital signage of high interest to the customers. This makes them love your store’s overall look and feel, and they might always want to come back again.

3,Can You Run Ad Campaigns on Digital Signage for Retail?

Since the inception of digital signage for retail, it has been used to run ad campaigns in videos, animations, slideshows, and other creative ways. This trend has also applied to digital signage for retail.

While you may use your store digital signage to run your advertisement, you may also use it for advertising to other people to generate extra revenue streams.

This is done by selecting the right businesses or brands to promote products for and having them pay you. This depends on if their products are relevant to your customers or not.

It would help if you, however, considered the interest of your brand customers while doing this. Always check the compatibility of the products you are going to advertise with your customers’ interest to discourage them from coming to your store.

Therefore, you may decide to run campaigns for yourself and other brands that are not your competitors. This can drive up your overall revenue.

4,What is the Role of Call To Action in Digital Signage for Retail?

In all forms of advertising, a call to action on in store digital signage has been known to be very important. This is also the case with digital signage for retail.

A call to action is a part of an advertisement telling people or asking them to take the desired action in a specific way. The importance of this on in store digital signage cannot be over-emphasized.

Without a call To action on digital signage for retail, customers are unlikely to buy even after going through the whole advertisement. This means all your highly engaging advertising content will be useless.

A good call to action must tell customers what specific action to take, but telling them how to take it is also important.

For instance, if you sell shoes, you might put something like, “25% off. Buy now”. This simple CTA assumes that your customers already know how to buy.

If your customers, however, do not know how to buy, that becomes a problem. Your customers do not want to go into your store asking questions that make them seem foolish.

Therefore, rather than asking your employees how to claim the offer, they may ignore it. This makes you lose sales.

For such customers, you may use something like, “25% off. Buy now. Available inside the store.” As simple as it looks, such a CTA makes it easier for customers to walk into the store and ask for their offer.

5,How Does Font Style And Color on Digital Signage for Retail Impact User’s Experience?

Every good content displayed on your digital signage for retail must contain texts. These texts are some of the most important advertising tools available on your digital signage.

One of the ways font style and font color impact users’ experience is that it makes advertising readable, allowing them to know what you have on offer at a glance.

Also, a good font style and a good font color make your text readable. Without selecting them properly, your texts will either look too small or too big. This makes them be not readable, discouraging future customers from engaging with your digital signage for retail content.

Also, having a good font color helps your text come out looking good. This makes it blend with your images on store digital signage. It also makes your text come out clearly as it will come in a distinct color. Getting your texts right can give the content a whole new beautiful look.

6,What Is The Role Of Resolution and How much Resolution is Associated with Digital Signage for Retail?

Resolution is the number of pixels displayed on a digital signage for retail. It determines the quality of the images you display.

Pixels, a short form of the phrase “picture elements,” are the smallest units of colors from which screen images are formed. The more pixels are available, the better the quality of the images formed on digital signage for retail.

Pictures may appear in low definition, high definition, and ultra-high definition. Here are the number of pixels for them:

• Low definition – 960 by 540
• High definition – 1920 by 1080
• Ultra high definition – 3840 by 2160

For your store digital signage, having your content in high definition should be good enough. Anyway, if you want it to look much more beautiful, you can choose Ultra high definition.

Some digital signage for retail come as good as 4K Ultra HD. This means the picture quality such screens can display is usually four times better than that of the ordinary HD screen.

Depending on your needs and wants, you may decide to choose a digital signage for retail that meets your requirements. And if you don’t know what type of screen suits you, consider consulting a digital signage professional for advice.

7, How Much Does Your Digital Signage For Retail Cost?

The cost of your store digital signage depends on your specifications. Digital Signage for retail screens comes in larger sizes, better models, and higher resolutions.

The media players also come with more and more advanced features every time. Also, software and installation costs may come to play.

Your retail digital signage for retail may come in the form of both indoor and outdoor electronic signage.

An Outdoor Digital Signage for retail with the installation may cost you between $20,000 and $30,000. Also, indoor electronic signage may cost you between $5,000 and $20,000.

Using them together or deciding to use multiple screens is likely to reduce the cost for each one as a single media player can power many screens at once.

You may also consider other costs like software costs.

8,How can Retailers Use Digital Signage for Retail?

The use of digital signage for retail has largely been known to attract buyers. Retailers can therefore use it as a means of generating a lot of traffic. The most distinctive feature of digital signage for retail is its ability to capture users’ attention.

Its beautiful graphics and video animations make it easy to generate sales. As a retailer, you may decide to use your store digital signage to create highly engaging content that boosts traffic. Such content includes images, videos, slideshows, animations, and other forms of content.

Digital signage for retail can also improve the overall customer experience in your store. This means customers may feel a lot more comfortable seeing very welcoming messages on digital display screens. This will lead to them coming back more often, thus selling more to them and increasing your overall revenue.

You may also decide to use it as a map guide telling your customers where important parts of the store like offices, changing rooms, and restrooms are located. This makes their shopping experience easy.

Also, you may decide to use your digital signage for retail for advertising other brands that are not your competitors. And you may even decide to install a digital kiosk in your store to enable customers to interact with your brand via the screens.

9, How Does Digital Signage for Retail Boost Foot Traffic

Digital signage for retail attracts four times more people than traditional billboards. Some research even shows that up to 8/10 of people walking on a street stop by to see content displayed on digital signage. By creating highly engaging content, digital signage for retail captures people’s attention much more easily than any other form of display advertisement. The two major aims of an advertisement are to grab people’s attention and then get them to act in the desired way.

When you grab people’s attention and keep their attention long enough, getting them to act becomes very easy. Digital signage for retail is the easiest way to grab people’s attention to your retail store.

10,What to Put on Digital Signage for Retail

Choosing the right content to upload on your digital signage for retail store is as important as having digital signage itself because bad content makes digital signage useless. Therefore, it is important to understand what type of videos, graphics, and animations you put on your digital signage.

Before uploading any content on your digital screens for retail, you should consider your customers’ interests. You are more likely to get them to engage with your content when you upload things interesting to them.

If most of your customers are men, you should consider posting things related to work, such as “easy ways to clear your paperwork.” If your customers are women, you could put on a tip like, “five foods men love so much, but women don’t cook.” Or if they are youths, it may be something like; “these 5 fashion tips will help you slay better than your friends”.

Contents like this immediately get them engaged with you.

Also, you have to upload advertising content. It is the main reason why you got your digital screens for retail in the first place. Your advertising content should come with beautiful images and very clear text that can easily be seen.

Therefore, the proper use of color contrast, which is the mixing of bright colors with dark colors, is important here. It is advisable to put your advertisement images in brighter colors and your text in darker colors so they can easily be seen together. If customers have to strain Their Eyes To See Your content, it becomes a big turn-off driving traffic away instead of attracting it.

11, What are The Things You Need to Pay Attention To While Purchasing Digital Signage for Retail?

While purchasing digital signage for retail store, there are many things you must pay attention to. Some of those things include:

• Digital Signage for Retail Resolution: This is the number of pixels the screen has. It determines the quality of the graphics that will be put on display. A digital signage screen with at least an HD resolution is good enough for your retail store. You may have ever chosen screens with higher resolutions like the 4K ultra HD, especially if you need larger screens.
• Digital Signage for Retail Size of the screen: This is very important because it determines if your content can easily be viewed from a far distance or not. Screens may come from as small as 43 inches and can be as large as possible.

In cases where a single screen is not large enough, many screens are used together as part of the same screen to show the same content.

• Digital Signage for Retail Media player: This is a device that controls all the content being displayed on the screen. Media players are more advanced than each other. For instance, some can cater for more than one screen at a time while others cannot.
• Digital Signage for Retail Lifespan: This is the number of years your digital signage is designed to last in your retail store.
• Digital Signage for Retail Maintenance requirements: This entails everything you need to do to preserve your digital signage for retail so that it can outlive its life span.
• Digital Signage for Retail Software: This includes its operating system’s internal memory and all the software that comes with it. Softwares like content creation and content management software are very important.

Listed above are the most basic things you need to consider when choosing digital signage for retail store. You may, however, decide to consult an expert before making a buying decision.

12,Can You Change Content Remotely on Digital Signage for Retail?

The simple answer is, yes, you can change content remotely on your digital signage for retail.

By Design, digital signage for retail was made to be very easy to use. Its ease of use is one of the biggest reasons why many brands are beginning to adopt it.

A single digital screens for retail media player may control up to four screens displaying different types of content on each screen. This means content can be changed on each of the screens with the aid of the media player at any time. You can, therefore, manage content remotely on each screen from your media player.

This is done through the content creation software and the content management software. It is therefore only available to those with complete digital signage components and software.

13,How Does Digital Signage for Retail Help You Save Cost?

In the past retail stores used to do advertisements through posters, flyers, and traditional billboards. However, times have changed now. Digital signage for retail has come to change how retail stores do their advertisement.

One major disadvantage of traditional posters and flyers is the inability to change content. You have to print more posters and flyers and design more billboards to have new content on display. This cost a lot of money. However, with your digital signage for retail, you can do all that at no cost to you.

Also, digital screens for retail has a higher ROI than other advertising methods, including posters and billboards. Therefore you are more likely to recover your investment cost many more times on digital signage for retail than an advertising billboard.

14,How Does Digital Signage for Retail Improve Internal Communication?

Internal communication is the communication between a company, brand, or business and its employees. Such communication improves productivity by making employees work harder.

Digital signage for retail improves internal communication through content that appeals to the interests of the employees. Such content may include employees’ birthdays, marriages, and naming ceremonies displayed on the signage screen.

Contents like motivational quotes and social media hashtags that employees might be interested in also help. Digital signage for retail screens are used to aid employee communication with each other and the company and should be placed in places where they can be easily visible to the employees. Places like entrances, lobbies, and even bathrooms can serve such purposes.

15,What Are The Maintenance Requirements of Digital Signage for Retail?

Glitches, broken hardware components, and other forms of damages to your digital signage for retail can be avoided through simple maintenance procedures if they are followed regularly.

For instance, glitches are most likely to occur due to not changing the content on display. It can therefore be avoided by updating content regularly. Changing content regularly should even be an advantage because displaying multiple contents is one of the digital signage’s greatest strengths.

Also, proper installation is one of the major ways to avoid hardware getting damaged. If improperly installed, gravity or wind direction may cause problems to it.

A simple action like cleaning the screens regularly goes a long way to protect your digital screens for retail from damage. This should be done using a designated screen cleaner as not every clothes or foam can be used. If you’d also avoid keeping your digital signage for retail in wet areas, you could protect it in the long run.

Finally, it would help if you considered protecting it by placing it in an enclosure. That is, if it does not come with an enclosure or a protective glass covering.

16, What Role does Digital Signage for Retail play in Effective Marketing and Brand Recognition?

According to research, 60% of stores that do not have digital signage for retail right now are planning to do so in the next two years. This is because of its underlying effectiveness in marketing.

According to another research, 75% of people randomly chosen recall seeing a digital signage advertisement within the last two months. These statistics say a lot about the impact of digital signage for retail on advertising and marketing.

In marketing and brand recognition, the most important rule digital signage play is attracting customers. This is done through highly engaging content. Also, creating 100% unique content separates you from your competitors in the minds of both customers and potential customers. This aids brand recognition because four times more people are likely to view the content displayed on digital signage than a static billboard. Therefore, you can easily attract a lot more customers through it.

Also, internal marketing and upselling are possible through it. You can show customers similar products to what they buy after buying their favorite products on digital signage for retail. Such similar products are called upsells. You may also use digital signage for retail to create awareness about the future product before its launch.

As you can see above, digital screens for retail is very effective in marketing and brand recognition.

17,Why You Must Invest in Digital Signage for Retail

The benefits of investing in digital signage for retail a very enormous. For instance, digital signage for retail has been known to drive up overall sales by an average of 33%.

Research also shows that people are 400% more likely to view digital signage advertisements than a static billboards.

The mass adoption of digital signage for retail by small and large companies alike is proven that the digital signage industry is projected to be worth 29.8 billion dollars by the Year 2024. Big companies like Coca-Cola and Spotify have also adopted digital signage for retail use, apart from retail stores, airports, malls, and government offices. For instance, one of the largest digital displays in New York is the Coca-Cola display which consists of over 1,000 moving screens.

You can easily update content or replace content on digital signage for retail without any extra expenses, making it flexible. Suppose you do not plan on installing digital signage for retail. In that case, you are going to miss out on a lot of customers and soon be left behind as the old fashion store around because a study from the year 2020 reveals that up to 60% of the stores covered in the research that do not already have digital signage for retail are planning to have one in the next two years. And when they use of digital signage for retail  fully comes into play, businesses that do not have it will be unable to compete with businesses that do.

18,Does Digital Signage for Retail Educate Customers in Retail?

The uses of digital signage for retail are so many that it covers all your advertisement and brand engagement needs. It is one of the easiest ways to educate your customers in your favor.

You can decide to use your digital signage for retail in your retail store to educate your customers with important information about your products and services so that they are not left guessing. Also, important information about your brand and business can be passed to them through your digital signage for retail.

You can even display guides on digital signage for retail to frequently asked questions to avoid leaving your customers browsing all day through the internet to get answers. If you educate your customers properly, you are more likely to retain them for longer periods.

Also, being their go-to source of information builds their confidence in the quality of your products and services.

19,What Is The Type of Digital Signage Used For Retail?

Indoor Digital Signage for retail, Outdoor Digital Signage for retail, and Window Digital Signage are all suitable to be used as digital signage for retail store.

They all have their importance and can play various roles in bringing customers to your store and getting them to buy your products. Outdoor Digital Signage for retail, for instance, can be used outside the store to attract potential customers. Window digital signage may also be used for the same purpose.

Also, outdoor digital signage for retail may be used at the entrance of your store to display maps that help customers in wayfinding. Window digital signage for retail may even serve a double purpose of attracting customers and increasing brand engagement in-store.

Indoor digital signage for retail is used within the store to improve the shopping experience for customers. All these types of digital signage for retail are useful for a retail store.

All these types of digital signage for retail serve various purposes, as shown above. A combination of indoor and outdoor digital signages for retail may, however, be just what you need.

20,How Does Enclosure Elongate the Life of your Digital Signage for Retail?

The enclosure is a protective case used to protect digital signage for retail from theft, harsh weather, vandalism, and other conditions that can cause damage to it.

From the above definition, it can be seen that enclosure is used to increase or elongate the life of your digital signage for retail. digital signage for retail comes in the form of a strong metal and glass case with some features that aid it in performing its functions properly. For instance, an enclosure may come with an anti seep technology, stopping water from seeping into your digital signage during rainfall.

Due to digital signage for retail strong components, robbers and vandals will not be able to break through it easily. This means an enclosure is used to repel all the threats to the life of your digital signage.

Thus, if no issue related to the internal components of your digital signage for retail occurs, then an enclosure can make it outlive its life span.

Conclusion

Having digital signage for retail store is necessary to cope with the new marketing strategies being introduced to the advertising world every day.

By helping you out with your advertisements, you will end up with higher revenues and better profits.

And as the world keeps getting more advanced technologically, those who fail to move with the trend will be left behind as massive failures.

Therefore, you may decide to stay ahead of the curve by having digital signage for retail installed in your stores. Digital signage for retail will surely benefit you in the long run with higher revenues and better profits.