Your Indoor Digital Signage Manufacturer – Beten

Beten is a professional manufacturer of  digital signage in China since 2010. Beten has been producing 1000 units of indoor digital signage every day and exports to 50 countries worldwide since 2010. All Beten interactive flat panels passed CE, CCC, FCC, ROHS, ISO9001/ISO14001 certificates. With 40 exemplary CAD designers and structural engineers with superb experience, Beten continues to provide you the best digital signage in the market.

Beten commits to supply high quality, excellent service, fast and timely deliveries all over the world. For inquiries and quotation of products, other related services and installation procedures, we a have a 24/7 online and lifetime technical support to help you with your queries and process your requests.

Indoor Digital Signage| The Ultimate FAQ Guide 

Business brands have always looked for better ways to interact with customers. One thing such brands are doing is providing customer care teams in their businesses. These departments are established to take care of customer complaints.

Businesses understand that their accomplishments heavily depend on how voluntarily and effortlessly they can interact with their clients. They consequently invest in aspects that make them have better bonds with customers.

As technology is evolving, scientists and machinists are looking for new ways to modify things. One of such things is the communication between businesses and their customers. They hope to make communications more accessible and faster between them.

To accomplish this, content management software corporations had to come up with Indoor Digital Signage. An Indoor Digital Signage is a type of totem display used by hospitals, malls, firms, and other enterprises to gain customer engagement with their brand.

In this FAQ Guide, you will learn all you need to know about Indoor Digital Signage.

You will learn what Indoor Digital Signage is all about, how you can use it in your business, how it saves you time and money, and how it betters your customer interaction experience.

1,What is Indoor Digital Signage? 

An Indoor Digital Signage consists of a totem display with a screen used inside a building by a brand or a business to improve customer communication experience.

It is different from Outdoor Digital Signage in the sense that it is used within your company building. It is used to provide every necessary information about your brand, products or services. It may be used for providing customers with a map of your building, thereby aiding them to navigate your office buildings faster. It may also assist your customers with your menu if you are a restaurant, helping them place an order even without having a waiter around. You may likewise use it for taking customer complaints in case they are not satisfied with your service.

Having Outdoor Digital Signage is impossible for some businesses due to location, state policies, etc. For such businesses, all they need to do is switch to Indoor Digital Signage. It is inexpensive, and some models do not need installation.

Having both (Outdoor and Indoor Digital Signage) is best for your business because you will seamlessly create customer interaction and make quality advertisements without any recurring costs.

Indoor Digital Signages always come with gorgeous, high-quality LCD or LED Screens, giving your high-quality graphics all the more beautiful look.

And that’s because everyone wants to use the latest technology advancements in the form of the latest phones, computers, cars etc. So also, everyone wants to interact with your brand using the latest technology.

2,What Type Of Content Is Adequate To Display On Indoor Digital Signage?

All businesses want to keep their customer’s engagement for as long as possible. Keeping customers engaged builds trust and confidence in a business brand, causing sales to multiply. One of those ways to enhance customer engagement is through Indoor Digital Signage.

Choosing the right type of content to display depends solely on why you want to display content. Is it to drive sales? Or is it to improve customer relationships with your brand? If you know the exact things you hope to achieve, creating content will be easier for you.

You may like to display content that talks about your business, products, services and mode of operations. Vital information like working hours is also displayed. This helps customers better understand your business mode of operations.

Also, you may consider posting some social media content on the screens. One of the reasons for installing your Indoor Digital Signage is to keep customers engaged. Posting social media content will not only keep them engaged it will also keep them entertained.

Also, the use of specific hashtags is advisable. For instance, if you are a small company, you may decide to use motivational hashtags to motivate employees and keep your customers engaged at the same time. You may even decide to use some more engaging hashtags like cooking hashtags, especially if your customers are women.

You may also use your Indoor Digital Signage to share your customer reviews. This helps new customers quickly gain confidence in your brand.

Overall, if you want to post content, make it entertaining enough to make your customers feel at home.

3,Which Industries Make Use Of Indoor Digital Signage?

All twenty-first-century businesses can use it to increase brand awareness, improve customer relationships, and drive more sales.

Any business aims to make sales and profit. As such, anything that helps them achieve these aims should be used by them, as far as it is not beyond their reach.

If your customers do not know enough about your business and your brand, they are less likely to purchase from you.

Let’s say you are a car manufacturer, for instance. Buying a car is a critical decision. Some people may only own one car throughout their life. For such people, they will like to know everything about a particular model before buying. As such, if you can’t provide them with the necessary information on time, they are less likely to buy from you. So, it may be of great benefit to installing Indoor Digital Signages at your dealerships.

Also, say you are a grocery store. With the aid of Indoor Digital Signages, you may easily display new groceries, which increases customer awareness and drive sales.

As a hospital, you may display basic information about yourself like, steps sick patients need to follow to see a consultant.

As a bank, you may display the steps necessary to open an account. You may even display the widespread problems customers face and how to solve them.

Overall, all industries, companies and brands can make use of Indoor Digital Signage.

4,Can Indoor Digital Signage Have Touch Screen?

Although digital signages are used for advertising, different types of signages have different specifications peculiar to them. One of such specifications is that Indoor Digital Signage can be used as an interactive kiosk, enabling users to relate directly with brands.

An interactive kiosk is a computer screen that people can use to interact directly with businesses. Users can fill in their details, make purchases, etc., with the use of it. Modern interactive kiosks make use of touch screens, making them easy to use.

Since Indoor Digital Signages enable customers to relate directly with businesses, it is easy to integrate the functions of an interactive kiosk.

5,Can Indoor Digital Signage Have The Same Brightness Compared To Outdoor Digital

 For us to understand this better, let’s consider their uses. Outdoor Digital Signage is used to make advertisements that lead people to your business. That means its digital advertising board is placed outside. Therefore, it must be bright enough for people to see the displayed advert even under sunlight. Because of that, LED screens are used.

On the other hand, indoor digital signage is used to engage people who have already been attracted to your business. That means its advertising board is usually placed inside a building. It has no business displaying content under sunlight. Due to this, LCD screens are used because they can manage very high picture quality.

That means indoor digital signage cannot have the same brightness as outdoor digital signage. Its brightness is lower.

6,Which Display Is More Effective To Use For Indoor Digital Signage?

The two most common screen displays are Liquid Crystal Display (LCD) and Light Emitting Diode (LED). Even though they are both delicious, each one has its specifications and has its strengths and weaknesses.

The Liquid Crystal Display (LCD) shows beautiful graphics in HD mode. Its view is top-notch. It could bring out the most beautiful graphics ever. But, it cannot stand high temperatures, and it is likely to burn out if the content on it is not changed regularly.

On the other hand, the Light Emitting Diode (LED) also shows high-quality pictures, although not as high as in LCD. But, it is very bright so that it can display images under the sun. It can withstand higher temperatures than the LCD, and it can have just one piece of content on it for a long time without burning out.

For your Indoor Digital Signage, you will instead want to have the most beautiful graphics on display. You do not need to leave just one piece of content on it for long, so that is not likely to be a problem. Also, your Indoor Signage will likely not have any contact with the sun or external source of heat, so the chances of a possible burnout should be negligible.

It is, therefore, more advisable to go for an LCD for your Indoor Digital Signage.

7,How To Increase The Life Of Your Indoor Digital Signage.

 Here are a few tips to help you increase the life of your Indoor Digital Signage.

• Always regulate temperatures

It is a known fact to all electrical technicians that electronics cannot withstand high temperatures. One degree rise above room temperature might be enough to damage an electronic. Therefore, if you want to preserve an electronic, you always have to keep its temperature regulated.

• Don’t leave just a single piece of content on the screen

Indoor Digital Signages usually come with LCD screens. Their screen panels do not support having just a single piece of content on it for long. So, always set up your slides to flip the contents shown on the screens.

• Keep them away from sunlight

An Indoor Digital Signages is not made to relate to the sun. Direct exposure to sunlight can quickly increase its internal temperature, causing damage to it.

• Keep them away from wet areas

As with most other electronics, water or any other liquid may cause damage to your Indoor Digital Signage if it sips inside.

8,How Much Does Indoor Digital Signage Cost?

 The cost of indoor digital signage varies depending on what you want. Larger screens are found to be more expensive than smaller ones. Also, double screened Signages are usually more expensive. Since indoor digital signage comes in various shapes, sizes and models, you have to know what you want before knowing how much to pay.

Anyway, on average,  good Indoor Digital Signage with one single screen should cost between $400 and $800. Screens may cost more than that, depending on their features. For instance, a touch screen or digital kiosk should be more expensive than an ordinary screen.

Also, you may want to consider the cost of installation if it is not built to stand alone. This may be up to $200 in extreme cases.

Therefore, you might consider spending a thousand dollars to have essential indoor digital signage installed.

Depending on your specifications, and the size of your organization, you may have to spend up to $5,000 for your signage.

It is, however, more advisable to talk to manufacturers or experts about your preferences when you are ready to make a purchasing decision. This will help them guide you into making the best decisions.

9,What Role Does Indoor Digital Signage Play In Branding?

The Role of Indoor Digital Signage in Branding cannot be overemphasized. Firstly, every brand wants to build a relationship with all its customers, whether directly or indirectly. Some brands even send emails and text messages to customers to build that relationship.

The importance of this relationship cannot be downplayed. It can make customers continue to buy from certain brands over a long period. It even turns some into lifetime customers.

If your guess is as good as mine, you will realize that your indoor digital signage is the best way to build this relationship with customers. That’s because indoor digital signage can benefit you and your customers in a lot of ways.

First of all, it makes them feel at home. Secondly, it displays all the necessary information, making it easier for them to get information about you. It has been found that people are much more likely to read signs on a digital screen than on a regular billboard, so you can be sure that your customers will read your vital information. Thirdly, it is the easiest way to entertain your customers. You may choose to display social media content or even funny videos.

The better you can build this relationship, the easier it will be for you to make sales.

Secondly, all brands want to sell. And the easiest way to sell is by making advertisements. Using your indoor digital signage for your advertisements is better because you show products or services to customers already interested in your brand. It is, therefore, more likely to drive a lot of sales.

Also, you don’t want customers not to know about a new product or service you’re offering. To put it in their face, all you need to do is display it on your indoor advertising billboards.

And finally, you want your customers to interact with you at their convenience without going through any hassle. Interactive kiosks and indoor digital signages with touch screens are excellent ways to achieve that.

10,How Can Indoor Digital Signage Help You With Targeted Messaging?

You should get indoor digital signage because you want to relate well and quickly with your customers. Therefore, if you have indoor digital signage, you must use it for posting messages that will work well with your clients.

So how do we achieve that? It is essential to know who your customers are before anything else. For instance, if you are running a gym, your customers are most likely to be men who are still in their youth. One central area of interest of such people is dating. So if you want to post entertaining content, you may just post something like, ‘simple tips on how to make that girl fall head over heels in love with you. You already know that this will relate well to them. Also, you may post messages like, ‘The six simple steps to build great abs.’ This educates them on what they need to do at the gym to get what they want.

What if you run a grocery store? Let’s say you’ve found that your significant customers are housewives. To engage them, you may post something like, 5 things you every woman does that men hate.

Simple tips like the ones listed above are sure to drive engagements.

To know who your targeted customers are, you only need to research or ask some simple questions. Some of those questions include:

• What set of people uses my products or services the most?
• What are they interested in?
• How can I convert their interests into straightforward content in slides?

If you can honestly ask yourself a few questions like this, you will know your specific audience and know how to target them with specific messages.

11,What Impact Does Indoor Digital Signage Possess On Customer Behaviour?

The Indoor Digital Signage has a lot of positive impacts on customer behaviour. That’s because it makes your business more accessible for them to relate to.

In stores, malls, banks and other businesses, customers usually spend time in queues, making them really frustrated and sometimes taking out their frustrations on the workers. This makes such environments tense, especially on hot sunny days. With your indoor digital signage keeping your customers entertained, it becomes easier to release their frustrations and talk politely to employees.

Also, some customers may not like to wait in queues if your service is not immediately available. They may even go and get those services somewhere else, making you lose valuable sales. But if your digital content is entertaining enough, they may just stay, have a look, feel at home and wait till it gets to their turns.

Again, using your Indoor Digital Signage to help your customers navigate your buildings faster makes them more at ease dealing with your business. They’ll prefer your business over others and spend a good part of their money on you.

Lastly, you will relieve your customers of many frustrations and yourself a lot of harsh words if you learn how to use your Indoor Digital Signage better.

13,How Can Software Help You In The Operation Of Your Indoor Digital Signage?

Content management software companies provide digital Signages. Every digital signage, therefore, comes with content creation and management software.

When creating content to be displayed on your screens, you are to make use of that software.

Content creation Softwares come with beautifully made high-quality graphic templates that enable you to create content without needing a graphics designer. This makes you create as much content as you wish in equally beautiful high-quality designs. And you can create up to 2,000 different content because much content creation software has as much as that number of templates.

Content management software helps you organize your content as necessary. Through them, you can organize your content into slideshows. You may also decide what to put up and when to put it up.

Overall, everything about content creation and content management for your Indoor Digital Signage is operated by software.

13,What Are The Features Associated With Indoor Digital Signage?

An Indoor Digital Signage usually comes as an LCD (Liquid Crystal Display) screen which displays content.

A simple LCD screen comprises a glass covering, the LCD sheet and the light source. It can be used to display specific content created by its accompanying software. It can accommodate brightness of up to 700 nits, and it shows visuals in high-definition mode.

Some people mistake an LCD TV for Indoor Digital Signage. They are not the same because an LCD TV will not allow you to create content one hundred percent peculiar to your business; neither does it come with software that can help you manage content. If you mix up the two and get an LCD TV, you will miss out on a lot of features.

14, Is Indoor Digital Signage Portable?

Indoor Digital Signages come in various shapes, sizes and features. Some models have to be attached to a wall, while other models are made to stand alone.

Depending on shape and size, indoor digital signages are usually very portable as they can be moved from one place to another.

Although the larger screens are less portable, they can still be easily moved around. But when moving your digital signage around, be careful so as not to damage it. Avoid touching the screen as that may get it damaged. Always hold it at the ends when carrying it.

15,How To Choose Your Indoor Digital Signage

Choosing the type of Indoor Digital Signage that will be just right for you depends primarily on what you want for your business.

If you want a medium of communication, you may opt for a digital kiosk or touch screen signage that users can engage with. You can even get some personal information about them through this.

But, if you only want a medium of passing information, you may go for ordinary digital signage with no touch screen.

If you want to display multiple contents at once, you may go for multi-screened digital signage, choosing the ones with enough screens to display all your content at once.

But if you can make do with displaying just one content at once, you may go for a single screen.

Another thing to consider is the distance you think your customers will have to stand away from it. If your customers stand very close to it, you may choose smaller screens. But if your customers are going to view from far away, you have to consider purchasing a larger screen.

But, you must note that the more advanced the signage you want to buy is, the more you’ll have to pay for it.

16,What Is The Role Of Enclosure In Indoor Digital Signage?

Digital Signages, both Outdoor and Indoor, are expensive to install. But, they do not come with any protection against robbery, vandalism and harsh weather conditions. This makes them vulnerable to thieves while putting your hefty financial investment at significant risk. This is why companies resorted to producing enclosures.

Enclosures are gadgets used to protect Digital Signages from thieves, vandals and harsh weather conditions. It comes in the form of metal cases or any kind of frame strong enough to resist attacks.

For Indoor Digital Signages, enclosures may be used to protect them. Such enclosures come with built-in media players and other things necessary to create and display content.

A simple indoor digital signage enclosure may come in an aluminum frame that can be fixed to a wall, having a lock and key. The screen of the signage is placed within it.

Also, an enclosure may be in the form of a stand, with your digital screen enclosed within it.

17,Can You Use Indoor Digital Signage To Browse Multiple Products?

As technology advances, more and more things are becoming a possibility: new and better ways of doing things emerge every day. For instance, today, instead of going to the mall to shop, you may decide to stay in your house and do that on Amazon or AliExpress.

One of the new things that will mark the 21st-century businesses will be Indoor Digital Signage, significantly advancing every day.

Many businesses now display their products catalogue on their indoor digital signages, making it possible for customers to browse through their entire list of products and make their choices, even before they talk to anyone.

This makes buying decisions easy for the customers, as well as making employees’ jobs more manageable.

18,What Options Are Available In Indoor Digital Signage To Make You Stand Out?

As a brand, you will like to stand out among others. You want to have a unique identifier specific to only you. One of the ways to do that is to come up with creative Digital Signage display content.

For instance, in all your content, you should have your brand logo displayed. It may even be advisable to display your logo at the top left corner of your screen, like a TV.

Also, you may want to consider things your customers are interested in while creating your content. Using customer interest to create content is a sure way to attract and keep them interested in your brand.

Also, you may use your Indoor Digital Signage to display your product catalogue so that your customers can make buying decisions before communicating with any employee.

You may even display vital information about yourself and your brand because people want to know that they relate with a human being, not a lifeless brand.

Overall, consistency is vital if you must make your brand stand out.

19,How HDMI Plays, Its Role As An Input Device On Indoor Digital Signage?

HDMI cables and ports are used to turn TVs into digital signages. When an HDMI cable is connected to a digital signage media player, the TV displays the digital signage content. This is usually done by people looking for a cheaper alternative to having a digital signage screen.

Although it is cheaper, some things must also be put into consideration before going for it. First of all, digital signage is created to display content twenty-four hours every day, while a  TV is only meant to show for eight hours daily. You may want to have content on display all the time, and if that is done with a TV, the television might get damaged.

Also, using your TV as digital signage while exceeding its operating hours may damage your TV screen. It causes pictures to remain on the screen even when the content has passed the picture.

Aside from that, your content still comes with high-quality displays that are characterized by LCD screens.

20,How To Create Content For Your Indoor Digital Signage.

Creating content for your Indoor Digital Signage might not be as hard as you think. This is because the content management companies that produce or provide digital signages also provide content creation and management software.

These content creation software usually come with hundreds of templates for content creation. All you need to do is, have an idea of the type of content you want to create and pick the proper templates.

You do not need a graphics designer or a video editor for this task.To have an idea of the type of content to create, you should consider a few things. First of all, you want your customers to about you and your brand. Also, you want to gain their attention. You also want them to engage with your brand.If you consider all these properly, creating content shouldn’t be a problem for you anymore.

Conclusion

In conclusion, Indoor Digital Signage is the best way to grow your brand. It boosts customer engagement, makes your customers more comfortable dealing with your brand and helps you pass the correct information quickly.

Coming in an all-beautiful LCD HD display, you can display content with high-quality graphics that are both physically captivating and emotionally appealing, leaving your customers with that beautiful feeling you love to see.

With the correct type of content combined with consistency, you can quickly increase sales and profits.And the better part is that, as more businesses begin to acquire digital signages, it will soon become the norm, causing businesses that have it to outdo those that don’t.