Your Window Digital Signage Manufacturer – Beten

Beten, a China-based manufacturer since 2010, continues to supply window digital signage to 50 countries globally. Beten digital window signage is a brand new and authentic LG LCD screen panel and has passed CE, CCC, FCC, ROHS, ISO9001/ISO14001 certificates.

We continue to maintain excellent window digital signage service for your successful businesses and future investments whether in the retail or commercial industry.

We have a 24/7 customer hotline to cater your inquiries regarding product quotations, installations and other digital signage window display services.

Window Digital Signage | The Ultimate FAQ Guide

As the competition between retail stores increases, the art of attracting customers is getting more advanced by the day, and those who fail to move with the trend will ultimately be left behind.

Retail stores before now used to attract customers through billboards and other advertising methods. Due to advancements in technology, many of these methods have been digitalized.

Today, we see standard billboards replaced by digital billboards. The use of such digital billboards is called digital signage. And when such billboards are used to show content through transparent windows, it is called window digital signage.

In this FAQ guide, you will learn all you need to know about Window Digital Signage.

1，What is A Window Digital Signage?

 In the past, retail stores used to do advertising on windows by placing billboards, fliers, or even actual products on them for all to see. This method was used to attract customers. This has, however, been replaced by a new trend called digital window signage.

Digital window signage is digital signage mounted on a retail store window to attract customers. It is an upgrade to the usual window digital signage displays done by retail stores.

Research has found that when used on retail store windows, digital window display attracts up to 400% more engagement than the use of standard billboards.

This makes it easier for the stores to attract a lot more customers, without over-stressing staff.

Through the use of window digital signage , beautiful visuals are created on store window screens in the form of videos, audios, slideshows, and high-quality graphics that can make your store stand out, among others.

Also, the content displayed can be changed with just a single click of the mouse.

This makes clients like your store and may even make it their preferred shopping destination.

2，What is the Role of Motion Visuals in Window Digital Signage?

Videos, slideshows, and other forms of motion visuals are beautiful because they are entertaining. That is why big brands and companies spend a lot of money advertising on TV. Companies like Coca-Cola, for instance, spend so much to show commercial videos to people.

One thing that makes window digital signage stand out among other forms of advertising billboards is that it can display both images and videos.

People love digital video content very much, which is why television became an instant marketing success when it was first produced.

The power of this type of content can be harnessed to draw customers into your store. Whether it is in the form of a full video or just a simple slideshow, the power of videos (motion visuals) can still be used to attract people’s attention.

If rightly done, it can make your store the center of attraction in customers’ minds, hence driving up sales.

3，How does Window Digital Signage improve the experience of customers in retail?

Creating aesthetically beautiful scenery, window digital signage can quickly satisfy customers who don’t want to leave your store.

By showing them videos, high-quality graphic images, and beautiful slideshows, customers will likely enjoy shopping at your store. They may even want to visit just for a pleasurable experience.

Mounting your window digital signage properly avoids sunlight glare, allowing you to show straightforward content throughout the day. And by creating beautiful lighting for your store at night, window digital displays give your store a beautiful round appearance that may stick to the minds of your customers for a long time.

If you can create different kinds of content each time they come in, you can make your store stand out among others.

4, Is Window Digital Signage Available on Double-Sided Screen?

Having a window digital signage gives your store a unique feeling. As its technology gets more advanced, newer and better features are introduced.

First of all, window digital signages are mounted on the inside of the windows. It is only viewable to outsiders because such windows are made of glass and other highly transparent materials. This is done to secure the digital signages.

In this regard, window digital signage may comprise a double-sided screen display. The outside screen, which is facing the window from inside, is viewable by passersby. The inside screen, which is facing inside the store, is used to reinforce brand messages.

It does the outdoor digital signage work by displaying advertisements and the indoor digital signage by enhancing brand engagement.

Both screens are designed to meet up their conditions of use. For instance, the inside screen of the signage may have a brightness of 700-1000 nits which is bright enough to be viewed. However, the outside screen may have a brightness of up to 3000 nits, making it visible even under sunlight.

Even though your digital window signage should be used to attract customers, double-screening will make it easier for you to add some uniqueness to your brand. Therefore, if you can afford it, you should instead get a double-screen window digital signage.

5,What makes Window Digital Signage Different from Indoor and Outdoor Digital Signage?

As the world keeps going digital, the creators of digital technology innovations keep advancing their works, leaving no room for a reverse journey. Window digital signage , which started as standard display billboards, has grown into a trend that threatens to turn marketing and advertising on its head. Peculiar to this trend is digital window signage.

Outdoor digital signage is used to attract prospective customers into the store, while indoor digital signage improves a brand’s relationship with its customers.

Window digital signage can, however, be used for both purposes. It, therefore, makes advertising and brand engagement easier and cheaper. It is also a more innovative form of window digital signage , with its uniqueness enabling it to draw more people to your store.

With its unique ability to perform the functions of both outdoor and indoor digital signage, it is a more inexpensive option for those who can’t afford the combined indoor and outdoor digital signage in their stores.

6,What are the Features of Window Digital Signage?

Window digital signage are built with the intentions of brands and the interests of consumers placed at the forefront. Due to this fact, they have been made with features beneficial to both brands and their customers.

There are many features of window digital signage . However, the most important ones are listed here.

Here are the features of window digital signage

• The screen: This is the most crucial feature as it is the component used to display content. It comes in LCD or LED formats.
• Media Player: This is the component used to play the content that appears on the screen. It can be used for a single screen or a multi screened digital signage.
• Connecting cables: This is very important because no content will be displayed on the screen without them. These cables are used to connect the media player to the screen.
• Content creation software: This is the software used to create the content that is put on display. It has a lot of templates for the user to choose from, making it easy for him to create content.
• Content Management Software: This is the software used to set up and control the content displayed on the window digital signage .
• Device management software: This is used to check the overall device health, check for possible viruses, check the hardware and software compatibility.

7,What are the Widespread Applications of Window Digital Signage?

Window digital displays were made to assist retail stores with their sales. It is therefore applicable to anything that drives sales or gains customer engagement.

Here are the most common applications of window digital signage:

• It is used for advertising: The first primary reason digital signage was created was for advertising purposes. Digital boards replaced ordinary billboards. Even today, all types of digital signage still do one form of advertising or the other. A window of digital signage is used on retail store windows to attract customers.
• Used to enhance brand engagement: A digital window signage can be used as a double-screen digital display to advertise and build brand engagement. The outer screen facing outsiders is used for advertising, while the inner screen reinforces the brand message. This gives your customers a unique feeling which makes your store stand out in their minds.
• Selling: You may choose to display your entire product catalog, making it easier for your customers to make buying decisions. Customers can browse through them and choose what to buy before even talking to anybody.
• Giving directions: You may also create a map of your entire store and offices on your window digital signage, making it easy for customers to navigate through your buildings.
• Creating awareness: On your window digital display, you may want to display basic information about yourself and your brand, such as your working hours, latest products, etc. Your window display allows you to do just that. You may even choose to create awareness about things like promos, black Friday sales, etc.
• Building relationships with customers: you may choose to engage and interact with customers through your window digital signage . You may even get their information from it.

As you can see, there are lots of applications of window digital signage. Therefore, using it properly will improve your store significantly.

8,What is the Cost Associated with Window Digital Signage?

One of the best investments you can make as a retail store owner is window digital signage . This is one of the highest ROI-producing investments and may drive up overall sales by 31.8 percent. It will, however, cost you some money to get it installed.

A good window digital signage may go for between $2,500 and $4,500. This depends entirely on your choice and what you can afford. Installation may also cost between $200 and $300.

It is, however, essential to note that better models are more expensive. Double-screen window displays are also more expensive than single-screen displays. Also, larger screens are more expensive than smaller ones.

You may also want to consider the cost of a media player. As window digital signage takes over the business world, more and better screens and media players are developed. A better or more advanced media player will be more expensive than that which is less advanced.

But overall, if you want to buy your digital window signage, it is advisable to talk to professionals about what you want and your budget to give you proper advice. 

9,How would You Define Hanging and Standing Digital Window Signage?

Because it was made to suit all store windows, window digital signage comes in as flexible as possible. This flexibility affects its shape, size, mode of installation, and ease of use.

Window digital signage comes in two forms which are:

1. The hanging window digital signage
2. The standing window digital signage

We shall take our time to examine both of them.

1. The hanging window digital signage:  This is a type of window display installed by being fixed or hung up on the ceiling. It is fixed so that the display screen is directly on the surface of the window.

This type of display is permanently installed or affixed in one place and cannot be moved about. It, however, makes for a breathtaking view as the installer considers a lot of things, e.g., sun glare, customers preferred passages, etc., before getting it installed.

Many stores use this because of its ease of use. Once installed, no need to touch it except for maintenance.

2. The standing window digital signage: This type of digital signage is placed at a location facing a window and, ultimately, outside the store.

As the name implies, it is just standing and needs no installation. Once bought, it is taken to a suitable place facing the window and left standing.

It also makes for a beautiful view, as the only significant difference between it and the hanging digital display is its positioning

A significant difference between the two digital signage is that standing window digital signage requires physical store space while hanging window digital signage requires installation cost. The installation cost is, however, a one-time fee.

You must note that digital window displays are not kept outside. That is to keep it safe from vandals and other criminal elements, who may want to steal it because it is expensive. Enclosures usually protect the few window digital signage that are kept outside.

10,What is the Role of Plug and Play Function In Window Digital Signage?

Displaying content on your window digital signage is not as difficult as people think. However, it is easier if you decide to use a content creation software rather than creating content yourself.

There are two ways of displaying content on your window digital signage.

1. Through a media player with content management software
2. Through a flash drive

The use of a flash drive to display content on window digital signage is called plug-and-play. Hence, content management software is not required as all content will be uploaded to the flash drive and downloaded by the media. This content will then be played directly on the screen from the media player. This is a cheaper alternative to subscribing to a network of content management software. It does not need an internet connection, and it only needs electrical power.

However, this method is only effective for single screens or single pieces of window digital signage as it requires a person walking up to the signage to install the content. If you have many digital screens, you may find it difficult to upload content to all of them simultaneously.

However, if you choose to use this method, provided you have done an assessment and found that you can cope with its downside, you may go ahead.

11,How can You Upload Content on Window Digital Signage?

Uploading content doesn’t need to be a difficult task. If you already own a PC or smartphone, you are likely to do it quickly.

There are two ways of uploading content on your digital signage. They include:

1. Through content management software
2. Through plug and play system

We shall be taking a good look at both systems.

1. Through content management software: This is the method designed initially by digital signage creators for uploading content.

Under this system, content is created through content creation software and uploaded through the content management software.

The content creation software usually comes with many content templates, enabling the user to create content quickly. With the aid of this software, you do not need a graphic designer to create content for you, as you already have done-for-you templates that allow you to create content quickly.

Through the software, you have access to a lot of templates, sometimes over 2000 of them.

The content created with this software is then uploaded through the content management software.

2. Through plug and play system: This system is used to upload manually created content to the digital signage.

This is done through a flash drive. Created content is uploaded to a flash drive, and the flash is installed in the media player. The content on the flash drive is immediately downloaded by the media player and displayed on the screen.

The flash drive may be removed after the media player has downloaded the content.

This method is primarily used by people who only have a single digital screen and may not afford content management software subscription fees.

Whatever method you use for uploading content, make sure it gives you highly effective and engaging content that can attract and retain customer attention.

12,Can Window Digital Signage Improve Conversion Rate?

Making money is the reason why brands, companies, and malls invest in window digital signage . Therefore, the bottom line is that if getting digital signage costs you money, it has to make you more money.

According to research, digital signage brings about a 32.8 percent increase in repeat buyers while increasing overall sales by 31.8 percent.

This is done because window digital signage has a pulling power due to its technology, making it an essential sales tool. For instance, it is easier to sell if your customers find it easy to buy from you. You may upload your whole product catalog through digital signage, making it easier for your customers to find what they are looking for.

Also, improving customer engagement makes it easier for customers to visit your store regularly, thus increasing the number of repeat sales you make.

And because it is technologically advanced, it can make your store stand out among others giving it a unique lovely feeling in the minds of your customers.

13,What Materials are Used to Make Window Digital Signage?

There are two types of window digital signage, which include standing digital signage and hanging digital signage. Even though they are both made with the same basic materials, they have different forms of installation.

The hanging window digital signage is installed by being hanged or mounted firmly on a ceiling, while the standing digital signage consists of a screen placed on a stand.

However, the basic materials used to make window digital signages are as follows:

1. The screen: This is the display unit of the signage. It may come in a Liquid Crystal Display (LCD) or Light Emitting Diode (LED).

Due to its high-quality graphics, the LCD screen is used for indoor window digital signage , or as a window digital signage, it is used as the surface facing inside the store in a double screen digital signage. It is not bright enough to be used outside as its brightness is between 700 and 1000 nits.

HOWEVER, the LED screen is used as outdoor digital signage because of its very high brightness, which makes it visible even under sunlight. It has a brightness of over 3000 nits. As a window digital display, it is used as the screen facing outside.

2. The media player: This functions like a CPU to a computer. It is used to upload and manage the content on display.

It controls everything showing on the screen, and the content on the window digital signage can be changed through it.

Media players are more advanced than each other, so it is advisable to know the specifications of what you are getting.

3. Content creation and management software are used to create, upload, and manage the content put up on display.

While the content creation software is used to create content, the content management software is used to upload and manage the displayed content.

Although there are many other components of window digital signage, the ones listed here are the most basic ones.

14, Is Digital Window Signage Compatible with Polarized Sunglasses?

window digital signage usually come with Quarter Wave Plate (QWP), which enables it to be visible to people wearing polarized sunglasses. This technology makes digital signage more beneficial as it can engage every passerby regardless of their physical condition.

This makes for an excellent technological innovation, reducing the downside of window digital displays while improving its advantages.

With this, you don’t have to worry about who sees your content and who does not. Also, better models of window digital signage come out by the day, adding new features while improving the older ones.

It is, therefore, necessary to know what features come with the specific window digital signage you are installing.

  15,How Much Power does Window Digital Signage Consume?

Digital signage consumes a lot of power. It is found that average digital signage may consume up to 200Watts of power per day. That’s a lot more than an average refrigerator consumes.

Although the amount of power consumed may vary, window digital signage that displays content for 24 hours every day may consume power between 150 Watts and 500 Watts. Some may even consume twice as much power as a household.

Larger window digital signage consume more power. Also, multiple screens consume more power than single screens. Media players also consume lots of power.

Therefore, when getting window digital signage , always put the power consumption costs in mind.

16,How Much Brightness is Associated with Your Window Digital Signage and How does that Improve Visibility?

A single-screen window digital display usually comes with a very bright LED display because it is facing outside. It has a brightness of over 3,500 nits, making it visible even under the worst conditions.

However, a dual-screen window digital signage comes with both an LED display facing outside and an LCD facing inside. The LED display is bright enough to be viewed under sunlight because its brightness is usually up to 3,500 nits.

The LCD window digital signage has a brightness of about 700 to 1000 nits. This makes it visible inside the store under every single condition. But anyway, an LCD screen is not bright enough to be viewed under sunlight. It, therefore, can not be used as an outdoor display.

It is also important to note that the brightness of both the LCD and the LED displays can be adjusted to suit the physical conditions of your store.

17,How Long does Window Digital Signage Last?

The lifespan of your digital signage depends on many things—temperatures, number of hours of use per day, the brightness of the screen, etc.

On average, window digital signage should last between seven and ten years in perfect condition if you use it twenty-four hours a day. That is way more than the lifespan of a television. To start with, a TV was not even designed to be in use for 24 hours.

Under the right conditions, your window digital signage may last for as long as fifteen years. If, however, your environment has typically high temperatures, the life span of your digital window signage will be reduced. Also, if you use your digital signage to optimum brightness, its life span will be reduced. And if you use it for 24 hours every day, it will have less lifespan than if you use it for, say, 12 hours.

The brightness of the graphics displayed is also a factor that determines the lifespan of your window digital signage . Using too many bright colors, which consumes too much power, may affect your window display’s lifespan. You may therefore want to use colors in moderation.

Therefore, you may consider protecting your window digital display to improve its lifespan by moderating your usage of it.

18,Is Window Digital Signage Equipped with High Resolution?

The simple answer is yes. Window Digital Signage is equipped with high resolution and comes out in excellent graphic content that people can’t ignore.

The images displayed are of very high quality so that they do not lose their shine, even under sunlight.

These graphics are created by content management companies and are of the highest quality. Also, these graphics are displayed on LCD and LED screens, which have been made to show such high-quality graphics without reducing its picture quality.

This enables you to display content that looks beautiful and is attractive and eye-catching.

19,What Sizes are Available for Window Digital Signage?

Window digital signage comes in a lot of shapes and sizes. It is created to suit your specific needs and has to be made to your desired shape and size.

It comes in portrait and landscape modes, depending on what you want, and may have an ultra-slim shape that enables it to suit your window just fine.

Therefore, you may decide to get larger or smaller screens, knowing that whatever screen you get will be compatible with your window.

You may also want to take note of the fact that larger screens are more expensive.

20,What is the Role of Content Effectiveness in Your Window Digital Signage?

First of all, your window digital signage aims to display attractive and engaging content to get more customers and increase sales.

Therefore it is necessary to deliver content that carries out this purpose effectively.

However, let’s consider some benefits of compelling content.

1. Window digital signage improves customer engagement: beautiful content may make customers interested in your brand skyrocket. This makes them engage with your brand more.
2. Window digital signage creates awareness of you: One primary aim of advertising is to create an awareness of your brand to stick to people’s minds for a long time. Nothing does that better than having the right content on your digital signage.
3. Window digital signage increases sales: Studies show that digital signage caused a 31.8% increase in sales in stores after its installation. Appropriate content on your window digital displays has the potential to drive massive sales in your store.

Therefore, it is imperative to make sure your content is effective enough to draw customers’ interest and keep their attention.

Conclusion

If you’d like to install and use window digital signage for your store, and you are not able to afford both the outdoor and indoor digital signage, it will be advisable that you get a double screen window digital signage, which performs the task of both of them.

Built especially retail stores, it can be the future of retail store advertising. It comes in large, small, comprehensive, and slim screen sizes, making it suitable for installation in any store.

And with its newer and more flexible models, e.g., single or double screen, standing or hanging models, you can easily find digital window signage that is just right for your store.

Finally, as technology improves, everything is getting digitalized, and those who fail to move with the trend will be outdated in no time.