Your Digital Signage Manufacturer–Beten

As a professional digital signage manufacturer in China, Beten has been providing digital signage solutions to users in education, business, government, healthcare, hotel and shopping mall for over 10 years. We take pride in together working with many big companies from different countries. Currently Beten digital signage have exported to over 50 countries. In order to meet the huge demand of our global distributer, our factory can produce more than 1,000 units different types of digital signage every day.

The digital signage solution we provide can meet all commercial display need, from 10” screen to huge 10×10 Video Walls; all screen sizes are available. Beten all digital signage is designed for 24/7 usage.

Today, we are the first choice of digital signage solution providers for local, international, and multinational customers. In short, as your leading digital signage manufacturer, whatever your requirements we always work together with you to find your ideal digital signage solution, and always here for your any questions.

Digital Signage: The Ultimate FAQ Guide

One of the most impactful technologies available today is a digital signage system . Digital signage is all around us. Learning more digital signage solution is indispensable. There are any questions about digital signage, you will find the answer right here.

Keep reading to learn more.

What is Digital Signage?

paper is in the past,  digital is everything now, and digital signage is everywhere. Wikipedia writes that digital signage is a sub-classification of electronic signage, and use LCD, LED, projection and e-paper technology to display video, images, weather data, hotel information and so on.  The definition is actually not completely true.

Digital signage is not only get just the hardware but also need to consider its functions ,roles, and technical ability. We can say that digital signage consists of three main parts:

• Hardware:panels (digital screens), media players ,network wiring, internet access, mounts, etc.
• Content: It is composed of images, text, video, audio, graphic design, animation, and more to display unique information.
• Software:It is a fundamental digital structure. You can deploy, manage, and analyze the content of digital signage by the software.

In a word, digital signage is made up any size screen for displaying any type of content you need. Digital signage use electronic dynamic display to realize visual communication.

What is Digital Signage Software?

Digital signage software is an effective tool, which help you easily manage your digital signage content. You can create playlist, content and organize their screens into groups, as well as  remote diagnosis playback issues through digital signage .

Why Cloud-based Digital Signage Software is Important?

In the past, if you want to update the content of digital signage, you have to physically visit every signage. You have to  firstly connect a storage device and keyboard to a digital signage player. Next, you stand there to transfer each new content.You have to spend more than 30 minutes to update every digital signage. Therefore, the maintenance cost of digital signage is very expensive for your businesses. some of companies did not have the staffs to operate the  digital signage deployment, which will lead to either never deployed or digital signage content was rarely updated. so there is needing a effective way to manage your digital signage.

Luckily, cloud-based digital signage software  can meet the market demand. The software allows you to manage and update your digital signage content at any time anywhere through your laptop. You don’t need to physically visit each signage and update the content.

What Are Excellent Function of Digital Signage Software?

The key function of digital signage software is that you can remotely manage and update your digital signage content, and improve your work efficiency as well as save the maintenance cost. You can also create the multiple content playlists to run at preset times through digital signage software. The function is crucial for teams to take full advantage of your digital signage. You can devote a single session for content scheduling and then no longer need to deal with your digital signage until the scheduled content finished.

You can manage multiple screens at once by digital signage software. You can assign related screens into groups. These groups can be managed together. Such as you can assign a playlist to a group instead of having to organize a playlist to each screen one at a time. The playlist will  display on every screen in the group.

With digital signage software, you can real-time remotely monitor your digital signage network even if your digital signage deployments  are from different cities and countries. so your teams can check the status of whole deployment in real time, and any screens can be quickly identified and fixed.

What Type of Field Use Digital Signage?

In fact, digital signage is benefit for every industries. but you most commonly see these industries as below:

Digital Signage for Retail

Digital signage in stores effectively connects online and mobile marketing to physical store, and improve customers the shopping experience

Let’s take a look at how to achieve a true omnichannel experience by digital signage in retail . If you want to attract potential shoppers to enter your store, storefront digital signage offers a perfect platform for you. You can drive their interest for a new clothing collection and the latest offers by digital signage. Even if your store is closed, your customer can still view  your products.

The layout of many shopping malls are so complex that it is difficult for shoppers to understand. digital way-finding signage provides a simple and  interactive way for customers to display them  the places where is they are interested in the product and how to arrive there from their current location.

Environment is very important when shopping. You can bring products to life and help shoppers better understand the products they are considering by digital signage. Specifically large video walls.

Digital signage is a great way to show the latest product information to your customers, but what if they want to learn more? Using interactive technology, shoppers can operate digital signage displays and check additional products information they are interested in.

QSR Digital Signage

 QSR digital signage have a lasting and immediate effect on customers. some of companies deploy digital signage menu boards as well as use all kinds of sizes screens and types of interactions to attract their hungry consumer.

Generally speaking, The windows of your restaurant are a great place to captivate  the potential customers. The bright, vivid hot-selling or latest items on digital signage can drive your target customers to enter your restaurant.

Currently restaurant digital signage is growing importance. There are two important reasons:

Firstly, the price drop dramatically along with Cloud and System on Chip technologies occurs, and consumers  expect every stores to utilize digital signage.

Secondly,  restaurant digital signage can enhance customers the awareness of the brand when they walk in. Restaurant digital signage can be dynamic and responsive, and It can not only connect point of sale systems to update the price at any time but also create interactive environment to engage consumer.

Restaurant digital signage take the place of expensive and bulky computers behind screens。 which have greatly reduced costs for these types of deployments. Consumer can clearly and easily view your products at night or in the bright sunshine of the afternoon by digital signage to drive consumption.

Delicious food sometimes takes a few minutes to make, and the perception of waiting times have a great influence on how customers feel about your restaurant. Many innovative restaurants are using digital signage to engage their consumers through the display of mobile gaming and interactive social media content.

Internal Digital Signage

 Effective communication with your staffs is an essential part for your business, but it is Increasingly difficult because of a mass of calls，emails and meetings. Internal digital signage is becoming a crucial tool，because it supplies a unique platform for engagement while they’re not sitting at their desk.

Let’s take a look at the innovative ways that Digital Signage is transforming internal communications:

The entrance to your office or building is a good place to attract both staffs and visitors. large format digital signage can bring the “wow” experience to them by creating a large canvas for delivering your messaging, which is very helpful to boost company brand publicity and visitors experience.

Rarely someone attend their meetings 100% on time, so digital signage can be deployed in waiting areas. Live TV can be connected with enterprise messaging to effectively deliver company information, also let waiting time feel much shorter.

The modern employees sends and receives hundreds of emails per week. They is forced to constantly check their mobile phones to keep up during off hours, so sending some important information electronically is an ineffective way. It is an excellent choice that placed digital signage in dwell time areas such as rest rooms and elevators, which help to deliver important messages.

Current society is “Big Data” era. You can utilize digital signage to offer relevant information for different staffs, such as sales data, wait times and customer satisfaction for your call centers, social media influence for the marketing teams and even efficiency statistics for the producing department.

Hospitality Digital Signage 

The reception area in hotel is an important place where the customer experience begins, so you can deploy a large digital signage to display appealing content, and increase the expectation of meeting or holiday.

Hotel room price is changing depending on the time of day or year. Traditional printed signage don’t meet special promotions and the growing competition.

When service personnel is not on duty, your digital signage can supply information to travelers. and help supply answers for those frequently asked questions and avoid having long queues and add to the customer journey. 

Someone attending a meeting or a trade show can clearly check the route sign by digital signage. When  multiple conferences take place at a hotel in the period of the week, your digital signage removes the need for printed signage for any room changes.

Many hotels are located in near the airport and so it is essential for customer to display the latest flight information. Flight information display on digital signage improve customer journey experience, and drives sales.

Digital Signage for Schools

 Digital signage for schools improve the efficiency of communication between staffs and students, saving the print material cost and time,

It is crucial for any educational institution to soon deliver emergency messaging. Whether that is a fire alarm or the annual sports, you can effectively display the information real time by digital signage. Meantime, you can can be updated quickly and effectively nutritional information and  the lunch specials in the campus cafeteria through digital signage.

Healthcare Digital Signage

Healthcare digital signage is helpful for  improving patient experience in private and public institution. It offers a unique platform for staffs and patients.

Compared with traditional signage, healthcare digital signage bring excellent engagement and return of investment.Now patients choose the hospital according to amenities. Digital signage provides more efficient and cost effective tools  for organizations to increase patient experience.

Duration of hospital stay, your digital signage can empower patients with messages to reduce anxiety and boring. Showing entertainment video, news ,sports and weather information help shorter the perceived waiting time, which is be beneficial to patients health.

digital signage are very useful for hospitals that are part of a larger building or multiple buildings grouped together. time is important for patient experience, digital signage can help patients quickly and effectively find the road sign.

Automotive Digital Signage

Car is an expensive commodity,  so it is crucial to let the customer think they have made a wise decision.  The car showroom is a perfect place to drive company branding and service. Digital signage  in the showroom can reduce the waiting time.

Let digital signage boost your sales. Many consumers do not like the ‘used car salesman’ approach. Connecting interactive displays with other digital signage will subconsciously deliver  the sales message to consumers. Let them to ‘build’ their dream car and see what it would look like on a large digital signage

You can utilize your digital signage to display the latest information and incentive measures in the staff room to keep sales staff best status .

Why is digital signage increasingly popular ?

Today, a growing number of industries utilize digital signage because it brings a lot of benefits and easily manage. The shopping Habits of people have changed in recent years. Consumers are more inclined to videos rather than handbills ,newspapers, and other forms of advertisement. You can use your digital signage to summarize a message. As they say, the value of a picture exceed 500 words. Digital signage can also bring a lot of advantages for niche or target particular demography, which drive effectively communicate and significantly boost sales.

According to the place you choose to use the digital signage, you can receive one or more of the following benefits.

• Increasing exposure

You can place your digital signage in the heavy-traffic areas. Compared with print and email, you get unlimited audience. you can choose the time and the display places to enhance message exposure.

• Reducing Perceived Wait Time

You can place your digital signage in customer or client waiting areas to diplay entertainment information that decreases perceived wait times.

•  Capture Customer’s Attention

63% of person surveyed say digital signage attract their attention, and 59% want to learn more about what’s on screen.  dynamic digital signage capture 400% more views than static digital signage.

• Easily Manage

Whether you are managing one or more displays, you can easily update your digital signage content even if your devices is depLoyed different countries and regions.A large retail chain find if you run all digital signage in central location, your efficiency is better. and you are able to deal with any message.

• Drive Your sales

Some studies indicate that digital signage boost sales, especially in shopping mall and retail stores. Your digital signage can greatly capture the attention of customers at any time anywhere. if your consumers want to get the products information and services, they just need to click a button on your digital signage. The way greatly transforms your business, and stimulates your sales.

How is the Market of Digital Signage in the Future?

Currently digital signage is transforming little by little from original audios and displaying videos. Manufacturers are trying their best to combine deeply learn and artificial intelligence with digital signage system to develop more function. Meantime, they are developing new software to make the digital signage have more interactive. You can collect a lot of information from your audiences by AI technology, which can help you develop personalized contents. Nowadays, the customers can not only browse your products but also order your products through your digital signage. You can utilize AI technology to estimate consumers behaviors and supply customized services. It strengthens the interaction between you and your customers.

The growing number of institutions are beginning to embrace digital Signage. It is estimated that by 2025, the market scale will reach to USD 31.71 billion. The digital signage demand of these industries as below will rapidly increase:
Retail
Hotels
Bank
Education
Healthcare
Restaurants
Transportation
Telecommunication etc.