Digital Standee | The Ultimate FAQ Guide 

For any business, a solid and attractive presence in a visual medium is not a luxury anymore. It has become a necessity for any type of business. There are many available mediums for visual presentation, but of all them, digital standee or Digital Kiosk can promote your brand, products, and offers in a more versatile way. 

Digital standees are self-contained and free-standing, and you can install these in virtually any place, from resting places to high-traffic busy areas. This article will talk about digital display standee, their types, benefits, and many other things. 

What Is A Digital Standee?

A digital standee is a stand-alone and small display device that can be placed even in busy and high-traffic areas for advertising, providing information, education, and various services. A digital standee has many features, and you can see them in multiple places in your everyday life. 

You can use a digital standee in waiting areas, building entrances, transport areas, shopping malls, inside banks, churches, schools, concerts, and many other places. 

Apart from providing information, a self-service digital standee is a potent tool to provide service and sell physical items to customers. 

Here are some benefits of a digital standee: 

• You can remotely update all the digital standee under your control with cloud-based digital signage software. 
• You can add third-party peripherals such as cameras, card readers, etc., to the digital standee. 
• Digital standee comes with an all-in-one design and is straightforward to install. 

What Are The Benefits of Using Digital Standee?

Digital standee can benefit much business in many ways. Here are some of the benefits of digital standee: 

• Reducing Business Costs

Interactive digital standee can save the business money by eliminating the need to recruit many customer service agents. Your employee can concentrate on other business operations without facing the hassle of providing customer service. 

A self-service digital standee can perfectly work as a replacement for a customer service agent in many ways. 

• Improve Your Business Efficiency 

A touch screen digital standee is a convenient business solution and can work around the clock. You don’t have to hire agents to provide services. A digital standee doesn’t need any monthly salary, doesn’t go for sick leave or vacation.

Touch screen digital standee can answer basic questions related to your business, provide essential information, and facilitate transactions. You can provide those services smoothly without any break efficiently and focus on other development of your business. 

• Employee Satisfaction 

Providing the same information and answering the same question, again and again, is never enjoyable for any employee. Interactive digital standee omits this need and does the task effortlessly. 

Your employee can engage in more productive work, and that definitely increases their efficiency and job satisfaction. 

• Boost Sales 

Perhaps this is the most effective use of digital standee for every business. Interactive digital standee can be a potent marketing tool and can smartly influence your potential buyers to buy certain products. 

You can use discounts, promotions, special packages, and other attractive offers through digital standee to boost your sales. 

Digital standee actively interacts with the buyer and tempts them to spend more money. Consequently, you can generate more revenue from your business. 

• Fast Return Of  Investment 

As digital standee can be beneficiary in many ways and actively adds revenue to your business, you can get your investment return in quick succession. Digital standee impacts your sale by providing more income and reduces the cost of having many support staff. 

• Real-Time Communication 

You can update the information displaying on all of your digital standees remotely from your location. Using the cloud-based digital signage software, you can change the information on every digital standee under your disposal. 

Suppose you have any status update, sales offer, or any other information you want to announce in every location; you can do that with a digital standee. Moreover, you can reach your targeted customers sitting back in your office. 

• Customer Satisfaction 

Whether you are using a building directory digital standee or an interactive one to sell products, one thing is for sure, and that is customer satisfaction. 

Customers receive instant information and service from a digital standee. These days people are more independent than before and want to get the job done quickly without any hassle. 

• Customers Security And Privacy 

Privacy is a big concern in today’s technological world. People are more concerned about privacy and online security more than at any time in history. With digital standee, you can provide your customers with the feel of the safety of not being watched. 

When taking information or services from your digital standee, your customers don’t need to communicate with anyone, and they can feel private. This way, you can establish the feeling of safety and make them trust your brand. 

• Gather Customers Behaviour 

Analytics is the power of every business. You can observe the customer’s behavior with your digital standee. You can adjust your model according to those behaviors, recognize the trend, and much other delicate information that can help your business. 

• Little Maintenance 

A digital display stand adds many benefits to your business with minimal maintenance. They are straightforward to install and come with cloud-based signage software. You don’t need any additional hardware to maintain your digital standee. 

What Are The Types Of Digital Standees?

There are many types of digital standee according to their design and functions. Here are some of the kinds of digital standee 

• Information Digital Standee 

As the name suggests, a digital information standee provides accurate, concise, and transparent information about your product or service to the audience. 

Customers get a better experience when you can provide clear information to them. But you have to ensure that the user interface and the layout of your digital standee are intuitive and attractive. 

Some examples of organizations that use digital information standee are hospitals, shopping malls, exhibitions, churches, museums, and government agencies. 

• Self-Service Digital Standees 

This digital standee helps users to perform specific tasks without taking help from any human being. Before self-service digital standee, companies employees performed those tasks. 

Some examples of self-service digital standees are self-ticketing machines, self-ordering machines, point-of-sale terminals, vending machines, and self-payment machines, etc. 

• Digital Signage

Digital signage is used for advertising purposes. You can attract your audiences by providing attractive offers, discounts, promotions using digital signage. It’s a great way of grabbing the attention of your existing and potential customers. 

Organizations can share customized information with targeted customers, display statistical data, and share the company’s valuable information with all using digital signage. 

• Wayfinding Digital Standee 

As the name implies, this standee helps people to find their Way in a new place. It can provide information about a new geological project or show the road from point A to point B. 

Wayfinding digital standee uses many latest technologies such as the Internet of things (IoT), GPS, wireless networks, satellite, and other modern tech technologies and devices. 

Moreover, this standee provides personalized navigation service to the audiences both inside of a large building and outside. 

• Internet Digital Standee

Today the world is dependent on the Internet. The internet digital standee provides internet access for users who need quick internet access. This service can be paid or free. 

You would find this type of digital standee at the hotel lobbies, airport, rail station, apartment offices, and many other places where people need to wait for a long time. 

Apart from providing monitors, keyboards, and mouse some internet digital standee also offer bill payment and credit card swipe facilities. 

What Are The Common Features of Digital Display Standee? 

The most common feature of digital standee is the digital interface, including software and secure pay function or the NFC. 

Obviously, the software is the primary feature of a display standee and controls a large portion of the standee’s cost. The software also contains the functionality of your digital display standee. That is to say; the interface is the second feature of the advertising display standee. 

How the interface will perform depends on the software. Some digital standees come with a touch screen. Again, the performance of the touch screen also depends on the software of your digital display standee.  

So, before purchasing an advertising display standee, make sure the base software comes with proper functionality; otherwise, that would impact your service. 

What Are The Features Of A Self-driven Digital Standee?

Self-driven digital standees are very famous among many industries. Here are some of the features of self-driving digital display standee: 

• Cash Or Card Payment 

Users can make a card payment or deposit cash using an interactive self-driven digital standee. This is an excellent feature of the display standee, and many industries use this feature for their benefit. 

This kind of standee is famous in various industries such as those who provide services, food sector, vending machines, shopping malls, banks, retail sectors, etc. 

Users can pay their bills and deposit cash effortlessly without standing in a line. Moreover, this eliminates the necessity of visiting a particular branch and saves time and money for users. Many people search for this service before subscribing to a specific service. 

• Information Desk Digital Display Standee 

Providing information with interactive advertising display standee is pretty standard these days. These standees are helpful in various scenarios. You can get information for a public office or customer center of a corporate office from the information desk digital standee. 

These standees come with a large screen and various options, and users can get the required information without taking the help. 

Information desk digital standee comes with a large touch screen. They can take input from the users and provide accurate information in response to the input. 

• WayFinding Digital Display Standee

We have discussed the Way Finding digital standee in the previous section. There are two types of wayfinding standee : 2-D and 3-D. 

2-D is the most basic wayfinding digital machine. It provides a 2-D view of the map. 3-D WayFinding standee can provide a birds-eye view of the area. 

You would see WayFinding display standee in many places such as schools, colleges, Health care, large shopping malls, Airports, and extensive business campuses. 

• Internet Surfing Zone 

We also have described the Internet digital standee in our previous section. These self-service standees offer an interactive internet zone in busy areas such as immigration departments, airports, large rail stations, and other places where visitors need to stay long. 

• Fast Food Ordering And Restaurant Menu Interactive Self-Service Digital Standee 

Self-service digital standees are very popular in restaurants and fast food shops. For the past 4/5 years, more and more fast food shops and restaurants are using self-service digital display standee, and now they are a common sight in most restaurants. 

You can select your menu without talking to the service providers with ease. In addition, nearly 100% of that self-service display standee takes payment from the users. 

• Vending Machines And Retail Goods 

Most of us have seen small and large vending machines full of food items. Vending machines provide solid food, drinks, juices, candies, and many more food items. 

You would see these self-service vending machines in busy places such as metro stations, airports, gas stations, and many other mass gathering areas. 

Many corporate organizations also install vending machines in their offices and canteens to facilitate food for their employees. Many retail stores are also installing these machines to generate extra revenue by provoking impulse sales. 

• Self Service HR Digital Standee 

In big organizations, the HR department is the busiest department of all. The HR department has to tackle many visitors each day coming for various purposes. Besides, in most cases, the HR department is located in one location. 

If thousands of employees visit the HR department with their issues, that becomes serious trouble for the department. 

The HR digital standee eliminates most visits by providing in-house service. Employees can submit their requests and receive information or other services using an HR digital standee, reducing pressure on the department. 

What Is A Media Player For Digital Display Standee?

A media player plays the content you want to display on your digital standee. You can play any kind of media such as text, image, graphics, videos, animations using the media player of the advertising display standee. 

Every digital display standee comes with a built-in media player, and you can show your media using cloud-based software. Media player for standee includes the followings: 

• The player is not visible to the public and is well secured. 
• You don’t need to purchase a third-party media player. 
• Can use the wifi to control digital display standee 
• You can use digital signage software on the media player. 

How Do You Play Media On A Digital Standee?

You can display any content from the media player of your digital display standee. You can show images, graphic works, videos, animations, infographics, any type of media. 

You can play media on your display standee manually using a USB stick. But the best method is to use cloud-based software to display media content on your standee. Manufacturers provide cloud-based signage software with a digital display standee. 

Cloud-based signage software is the most popular Way of displaying media on an advertising display standee. You can remotely manage many standees and display content on them. Here are the advantages of using a cloud-based media player in digital standee: 

• You can update the content from anywhere. 
• Ability to manage many standees with one media player. 
• Real-time instant update.
• Has the ability to make pre schedule content for playing at a specific time and data remotely. 
• Stream live social network feed, weather report, and statistics. 
• Monitor the status of your digital standee. 

What Is Digital Standee Software?

To operate your digital display standee with the highest functionality, you would need digital signage software. Digital signage is a cloud-based software that allows the admin to create, manage and update digital content and display them to every connected digital standee remotely. 

Apart from content creation, an admin can remotely view the status of every content displaying on display standees.  

You can run, collect reports and the online connectivity status of all of your digital standees sitting at your office. Digital signage software makes troubleshooting more manageable, and you can collect valuable inside data, which helps to operate your business campaign and sales. 

Every digital signage software has a design studio, and you can insert your content there, customize them, upload it, and display it in separate zones. Moreover, you can use the built-in templates to create your content. 

Here are some features that you can integrate with your digital signage software: 

• Videos
• Slideshows
• Shapes & Background
• Images
• Ticket
• Text
• Label
• Twitter
• News RSS
• Facebook
• Clock
• Website
• YouTube
• Pools
• Instagram
• And many other things. 

What Are The Most Common Applications Of Digital Standee?

Digital display standee can benefit every business in various ways. But there are some industries where display standee has become an integrated part these days. Here are some of the most common applications of standee you would see: 

• Directories: Provide information. Map, welcome message, scrolling news. 
• Hotel Digital standee: Welcome guests, local area maps, display amenities, event listing, etc. 
• Museums: Shows videos, membership specials, exhibit information, plans your visit, etc. 
• Airports: Flight departure and arrival time, customer service FAQ, baggage claim maps, internet facility, vending machine, etc. 
• Retail: Customer loyalty program, advertisement, sales, self-service digital standee for other purposes. 
• Medical Center: Admitting patients, Booking doctors, Getting information, paying the bill, etc. 
• Banks: Digital standee are used inside most banks these days. Some banks also provide various services using digital display standees. 
• Restaurant/Fast Food Shop: Displaying menu, Receiving orders, paying bills, etc. 

Those are some of the standard applications of the display standee. It is not possible to cover all the use and applications of digital display standee in a short space. Any business can use advertising display standee to increase its productivity and sales. 

Are Digital Standees Appropriate For Specific Industries?

Absolutely not. There were times when every company had to place employees in every location to provide service, hire advertising agencies to promote their products, offers, and discounts. 

But the tech revolution and introduction to cross-platform technology have changed the scenario. Now you can promote your goods, offers all over places sitting back in your office. 

Digital display standee has taken the service one step ahead. You not only advertise your products but also sell them using display standee. Here are some of the industries where digital standee has become an integral part these days: 

• Education
• Entertainment 
• Healthcare 
• Restaurants 
• Banks. 
• Hospitals. 
• Corporate communication 
• Real estate 
• Retail 

But any business can take benefits from digital standee if they can use them properly. 

How Much Does A Digital Display Standee Cost?

A Digital standee comes with a robust software system and many other facilities, and the price of a standee depends on its features. 

Typically a medium to large-sized digital display standee will cost near about 2.5 thousand US dollars. You will get the right to use the software and other service contracts at this price.  

The style, size, type (indoor, outdoor), and the number of display standees you order will also affect the price. As standees are largely dependent on software, bulk orders always reduce the cost. You can lessen the price of each digital display standee by a great deal if you order a bulk quantity. 

Why Does Outdoor Digital Standee Cost Much?

Outdoor digital display standee costs are double or even triple of an indoor digital standee. Here are some of the reasons behind this: 

Design: Outdoor digital standee needs to be designed from the ground and has to be waterproof.  Outdoor digital display standee has to be more durable and the ability to tackle various kinds of natural calamities. 

Display: The display of an outdoor digital standee must come with a shield against sunlight. Without LCD monitors, you can not achieve that. LCD monitors are pricier than CRT monitors, and that additional price increases the price of your digital display standee. 

Heating, Ventilation, and Air Conditioning (HVAC): This technology is crucial to protect the digital standee. They must have excellent ventilation and air conditioning technology. 

UL Testing passed: Every outdoor electronic device must pass the UL test to ensure the device is purely waterproof and shockproof in the snow and rain. 

PC Hardware: An outdoor digital display standee generates ample heat from the LCD and other functionality. Therefore an outdoor digital standee needs a low heat generating PC. This PC costs more than the conventional one. 

Installation: Outdoor digital standee installation process is not as straightforward as indoor ones. You would need experts to complete the setup. 

Is There Any Color Or Size Restrictions For Digital Standee?

No, display standee comes in various types and sizes. You can choose from a wide variety of sizes and colors. Moreover, manufacturers can do that for you if you need any custom size or any specific color to the existing size. 

What Is Digital Standee Mode? 

Digital display standee mode is a feature that enables standees to run only one kind of software. This adds an extra security layer to your display standee. Users and board employees can not temper your digital standee if the mode is enabled. 

Are There Any Disadvantages Of Digital Standee? 

Digital standee provides lots of benefits to a business. However, sometimes old citizens or people unfamiliar with technology feel shy to use them. It’s not a problem with digital display standee, but you can take proper actions to help those people in case they feel uncomfortable with this modern technology. 

In addition, the software is a bit expensive, but that software reduces other costs by a great deal, and in the end, you would find digital standees relatively cost-effective. 

Conclusion 

Digital Standee is a wonderful addition to any business. Other marketing tools just provide information about your business, but an interactive digital display standee offers services and can sell your goods. 

Controlling digital standees is super easy, and you can manage all the standees remotely. For any business, display standee can add many advantages. 

We hope this article has provided in-depth knowledge on digitals standee. If you want to know more, our experts are always ready to answer any of your questions. Feel free to contact us any time.