For hotel digital management, digital signage systems play a crucial role. Fueled by the surge in social informatization, the level of intelligence and digitization has become a pivotal factor in hotel star ratings. To ensure sustainable development, the construction of hotel informatization has become an inevitable trend, with digital signage emerging as a prominent symbol of informationized hotels.
What is Digital Signage? Why is it Crucial for Hotels?
Digital signage is a technology that utilizes digital screens to display multimedia content in real-time. Digital signage is a modern communication tool that plays an increasingly important role in various scenarios. In a hospitality environment, digital signage has become an important tool for enhancing the guest experience. By combining useful information, entertainment, and relevant promotions, hotels can create a vibrant and personalized atmosphere to attract customers
What are the Benefits of Hotel Digital Signage?
- The hotel digital signage system allows hotels to transmit information such as video, audio, pictures, and scrolling subtitles in high-quality encoding to the player through the network, and then the player converts the combined multimedia information into video signals for broadcasting on the display terminal.
- Hotel digital signage can also be used as a hotel digital signage and digital room sign price display system. It can also provide hotel introduction, telephone guide, hotel entertainment introduction, all kinds of fresh information, and other basic functions, greatly saving the hotel’s printing costs, attracting more advertising investment, and creating huge profits and media value.
- Digital signage systems can also be integrated with PMS (hotel management system) interface, room control interface, ordering system interface VOIP, etc., to achieve many functions that are difficult to realize by other systems, such as intelligent control of temperature, humidity, lighting, curtains, etc., in hotel rooms, and realize the digitization of traditional services of hotels such as ordering food, laundry, billing inquiries, business center and so on.
- The use of digital signage also brings many advantages for hotel marketing. Through the high-definition screen of digital signage, hotels can display their brand image and service characteristics to attract more guests to stay.
- In addition, digital signage can also be used for advertising to attract more guests to come and spend money. In short, the application of digital signage not only improves the management efficiency of the hotel but also enhances the market competitiveness of the hotel and provides guests with a better service experience. It is expected that in the future, the use of digital signage will be applied in more scenarios and become an indispensable communication tool.
What are the Applications of Digital Signage for Hotels
- Hotel Hall Guide Sign: Used for guiding guests and displaying advertisements in hotel lobbies.
- Electronic A-board Signages: Modernizes traditional A-board signages in high-end hotels, allowing remote content release, including images, videos, and sound.
- Guide Inquiry and Hotel Business Inquiry: Provides terminals for customers to query hotel information, floor maps, and make direct shopping orders.
- Self-Service Business Terminals: Collaborates with hotel chains to offer self-service check-in and check-out terminals, enhancing user experience and reducing labor costs.
- Replacement of Traditional Door Signs: Upgrades hotel intelligence by replacing traditional door sign guides with LCD digital signage.
- Hotel Elevator Waiting Area: Standardizes LCD digital signage in hotel waiting areas.
- Underground Parking Lot Guide: Replace traditional parking signs with fashionable and dynamic LCD digital signage.
- Other Applications: Extends to electronic menus in cafeterias, self-service ordering devices, and other supporting facilities.
In conclusion, digital signage is widely utilized in various hotel details, serving as a visual representation of the digital world and a powerful tool for the intelligent upgrade of the hotel industry.
Enhance Menus and Customer Service with Beten
Beten boasts a team of experts with over 25 years of combined experience, aiding the hospitality industry in a successful transition to digital marketing. Contact us to discover how Beten can help your hotel implement cutting-edge digital signage solutions, elevating the overall customer experience.
