In modern airports, the application of digital signage is becoming increasingly popular and has become an indispensable part of airport information construction.
Compared with traditional information dissemination tools, digital signage system has outstanding advantages, making full use of the audience’s fragmented time. As a transit point for travelers, the airport is undoubtedly a concentration camp of fragmented time, and this synergy has contributed to the explosion of digital signage applications in airports.
In recent years, the demand for information display in airports has been increasing, and digital signage has become the new highlight of major airports, attracting attention with its ultra-thin design, high-definition picture, convenient installation, and aesthetic appearance, and providing travelers with a variety of service information. Including inbound and outbound flight dynamics, passenger instructions, weather information, delay notices, boarding notices, emergency notices, etc., while also being able to insert TV entertainment programs and advertisements, creating advertising revenue for media advertisers.
Digital signage can be used in a variety of ways. The following is a brief guide to the possibilities of airport digital signage applications :
- Providing airport navigation and flight inquiries: Providing flight schedules, gate numbers, airport maps, and route guidance through digital signage and touchscreens, solving passengers’ navigational hassles in huge airports.
- Advertising: Utilize digital signage to provide advertising opportunities to large crowds at airports, creating engaging content that captures viewers’ attention and converts them into paying customers.
- Airport Policing and Security: Display airport policing information to ensure everyone feels safe and present relevant security information in an aesthetically pleasing manner.
- Passenger Entertainment: Provide entertainment programs such as news, movies, and TV programs through digital signage to change passengers’ boring experiences at the airport and motivate them to become repeat customers.
Total digitization of airports has become a trend, and the massive use of digital signage is not only popular because it is competent in functions that traditional advertising cannot provide, but also because it brings different visual sensory experiences and intuitive information communication. Airport digital signage provides a stable advertising communication platform for brand promotion and is an important way for airports to increase non-aeronautical revenue.
Beten 65″ Wall-mounted Digital Signages to Hanoi Airport in Vietnam.
Beten’s digital signage has outstanding performance in practical applications in airports. As a large display screen, Beten digital signage presents flight and gate information in real-time, which enhances the passenger experience. By improving navigation, Beten’s digital signage effectively enhances everyone’s experience at the airport. We will customize signage to meet your airport’s specific needs and unique audience, with diverse examples and a long history of quality work. Contact Beten today to begin your journey to more effective airport digital signage.
