In the contemporary era, digital signage has gradually replaced traditional static advertising signage and has been widely used. The digital signage market is currently experiencing rapid growth, with market research organizations predicting a projected compound annual growth rate of 6.1% in the coming years, reaching a market size of over $40 billion by 2026. Presently, digital signage applications are predominantly concentrated in sectors such as retail, healthcare, finance, transportation, and others, playing pivotal roles in these domains. The following provides an overview of the diverse applications of digital signage in everyday life.
Digital Signage in Healthcare
Digital signage plays a crucial role in healthcare environments, offering real-time queuing and calling information, an intelligent diagnostic guide, and an intelligent presentation of medical information.
In hospital outpatient areas, digital signage seamlessly integrates with the hospital system to dynamically showcase queuing and calling information. This empowers patients in waiting areas to stay informed about real-time queue statuses, allowing them to prepare promptly for medical consultations. When utilized at guidance desks, it facilitates the real-time display of registration guidance, attention notices, and information about the consultation process. This streamlines the consultation process, eases the workload on desk medical staff, and enhances overall guidance efficiency.
At nurse workstations, hospital digital signage presents live data such as patient entry and exit numbers for the current floor/department, along with available bed counts. This assists nurses in coordinating and planning, while also providing clear, real-time information about patients in each bed. This feature enables shift-change nurses to quickly grasp each patient’s condition, facilitating more personalized diagnostic and treatment services. In outpatient hallways or on various floors, healthcare digital signage supports patient waiting lists and call information. It enables seamless switching between patient waiting lists and call displays on the same screen, featuring split-screen capabilities for additional content such as weather, time, health-related information, the risks of tobacco and alcohol, and general life science insights.
Uses of Digital Signage for Transportation
At the airport, digital signage serves as a large screen for intelligent information display. It not only provides real-time updates on flight and boarding gate information, facilitating flight guidance and meeting passenger flow information needs but also promptly tracks the check-in status of each flight to enhance the overall passenger experience. Additionally, real-time information such as flight schedules, available tickets, city weather, and more can be displayed, allowing check-in users, ticketing users, and pick-up users to instantly access relevant information.
In subway systems, digital signage finds application in platform waiting areas. Integrated with the subway PIS system, it offers dynamic displays of the entire station and arrival information. This enables precise platform broadcasting, visually showcasing the rail line direction, and providing transfer information to assist passengers in timely information retrieval. Furthermore, digital signage can be strategically placed at major entrances and exits for publicity purposes. It can rotate or scroll through content, featuring travel advisories, governmental updates, convenience information, and commercial advertisements. Through this comprehensive information display, it contributes to delivering efficient and convenient travel services.
Digital Signage Solutions for Retail
▶ Digital Signage Solutions for Restaurants: Digital signage is utilized in chain catering stores such as milk tea shops, cafes, and fast-food restaurants. It enables flexible display of stored information through multi-link screens. On one hand, dynamic content like videos, rolling posters, and dynamic templates are employed for synchronized presentation of promotional activities, new product listings, and other information. This enhances the visual appeal of food items, elevating the overall shopping experience for consumers. On the other hand, it serves as a dining call display screen, presenting real-time queuing call information to improve efficiency in the catering industry. This not only ensures timely updates on store promotions and menu items but also effectively reduces ongoing investment costs in manpower and materials.
▶ Retail digital signage solutions: Digital signage is applied in scenarios like shoes and clothing stores, and luxury counters, providing real-time display of product information. It aids users in instantly releasing the latest shopping guides, product details, and promotions. The rich display capabilities and vibrant colors effectively enhance the consumer shopping experience, simplifying the process of information release for users in the retail industry and ultimately boosting sales performance.
▶ Hotel digital signage solutions: In hotels, clubs, and front desk scenes, digital signage contributes to creating a high-end hotel brand image through its exquisite and atmospheric design. It accurately displays hotel room price lists, promotions, strengths, and qualifications, facilitating a clear understanding of customers staying at the hotel. Digital signage in public areas of the hotel provides a comprehensive range of service information, including hotel maps, room usage guidelines, cuisine recommendations, and promotional activities. The flexible installation options, supporting horizontal and vertical screens, counter columns, hanging, splicing, embedding, etc., allow effective adaptation to the actual space layout inside and outside the elevator and the specific needs of hotel customers.
▶ Supermarket shelf edge digital signage: Digital signage applied to supermarket shelves seamlessly integrates with the shelves, optimizing space layout and providing a visually appealing experience. The digital signage allows fine-tuning of split-screen displays, enabling real-time simultaneous playback of new product listing videos and promotional activities. This innovative and unique display method enhances product visibility, effectively attracting users.
Uses of Digital Signage for Financial Institutions
The financial industry employs digital signage to disseminate the latest financial information, promote bank financial products, and introduce the company’s brand. Beyond its display function, touch-enabled digital signage offers services such as queuing calls and business inquiries, making the banking service process more convenient and swift. This helps save customers’ queuing time, enhances service efficiency, and alleviates crowd pressure. Regardless of the geographical distance, individuals can manage financial matters through long-distance manipulation, thereby generating substantial economic benefits for the financial sector.
Digital Signage Uses for Education
In educational environments, digital signage for schools finds application in campus exhibition halls or corridors to enhance the intelligent presentation of campus information. Deployed in corridor areas, it functions as a ‘smart bulletin board,’ streamlining the school’s dissemination of policy announcements, notices, reminders, campus news, and school introductions to the digital signage uniformly. Simultaneously, graphic information such as the school’s weekly schedule, temporary welcome messages, campus activities, and more can be presented through split-screen or rotating playback, fostering a vibrant campus cultural atmosphere. When utilized on the exhibition hall’s honor wall, it offers flexible displays of campus construction achievements, scientific research milestones, campus characteristics, events, and overall campus ambiance, providing a real-time portrayal of the campus style through intelligent means.
The Advantages of Beten Digital Signage in Industry Applications
As a globally recognized LCD digital signage supplier, Beten has long been dedicated to iteratively updating digital signage products and optimizing its product series. Focused on the LCD screen display industry with professionalism and expertise, Beten consistently introduces digital signage products tailored to various application scenarios, earning widespread industry acclaim. Let’s explore the advantages of Beten’s digital signage in industry applications.
- 1, Outstanding Image Quality: Beten’s digital signage features a resolution of up to 4K, complemented by 1.07 billion display colors, ensuring precise rendering of image details for a lifelike effect. The superior clarity and exceptional image quality captivate potential consumers, proving impactful in retail or corporate office settings and boosting marketing conversion
- 2, Rich Size Range: Beten offers digital signage products in a broad range of sizes, from 15.6 inches to 110 inches, catering to diverse application needs. Different sizes suit various scenarios, ensuring an optimal match and providing a more intuitive display role.
- 3, High Timeliness: Equipped with a CMS digital signage system, Beten’s digital signage enables real-time updates of display content, ensuring information timeliness. This feature is valuable in scenarios like tea stores, airports, and healthcare, providing real-time and relevant information.
- 4, Cost Saving: Compared to traditional signage and other promotional materials, digital signage is more flexible, convenient, and cost-effective. The ability to change information content at any time reduces production and distribution costs, offering digital management and substantial cost savings.
- 5, High Interactivity: Some of Beten’s digital signage supports touch screens, enhancing interactivity in scenarios like shopping malls and restaurants. This feature aids information queries, shopping guidance, self-service ordering, and provides valuable user data for personalized services and promotions.
- 6, Remote Control: For high-volume digital signage use, Beten’s CMS digital signage system allows unified scheduling and control. This ensures efficient information updating, saving time and labor costs while improving control efficiency.
- 7, Personality Customization: Beten’s digital signage supports extensive customization, including boot logo, animated wallpaper, screen saver, and more. Personalized settings cater to individual user preferences, providing a comprehensive solution.
As a digitized, interactive, and intelligent display device, digital signage serves multiple purposes, such as publicity, information dissemination, advertisement broadcasting, and interactive entertainment. Beten continues to enhance its digital signage product range, driving intelligent transformation across various industry scenarios with more powerful, flexible, and comprehensive digital signage solutions in the future.
