Your Restaurant Digital Signage Manufacturer -Beten

Beten is a leading manufacturer of digital signage and interactive display in China with over 10 years experience. We have a big factory  with more than 1,000M2 manufacturing square. We have served thousands of restaurants digital signage projects from over 50 countries, so we have rich experience in restaurants digital signage  industry. Our products is mad from A grade commercial panels with 24/7 usage. Also, there is a powerful after-sales service system to support your business. Our professional technical team are online in 24 hours

Overall, as your professional restaurants digital signage manufacturer, whatever your demands we always work together with you to find your ideal restaurants digital signage solutions, and always here for your any questions.

Restaurant Digital Signage: The Ultimate FAQ Guide

Today’s trends in the restaurants industry are experiencing a transforming change. Displays solutions plays an important role in accelerating digitalization and modernization of restaurants industry. so restaurants digital signage is taking the restaurant industry by storm! Restaurants digital signage exert an immediate and lasting influence on customers. Today, in addition to deploy restaurants digital signage, more and more innovative companies is utilizing a series of screens and types of interactions to attract their customers. Restaurants digital signage is widely used by hotels, restaurants, cafes & bars.

Keep reading to learn more.

In order to help you keep pace with market trend, and learn more restaurants digital signage, we decided to dive into answering some restaurants digital signage questions as below.

What is the Difference of Traditional Signage and Restaurant Digital Signage?

Restaurant digital signage is used to not only display a variety of menu items but also define brand identity. Generally speaking, when customers enter your stores, the first eye-catching for guests is the posted menu boards. so you can take full advantage of this point to improve your business, and carefully think of how and what the consumers want to be showcased.

The survey shows that if your signage is eye-catching, 8 out of 10 passerbys will choose to enter your stores. Thus your visual appeal have to stand apart from the others to keep leading competitive. Whether restaurant digital signage is better than traditional signage, there are many debates, and different people have different points. Making an ideal choice for your brand is a huge challenge.

In order to help you learn more, let’s explore these different points between traditional and restaurant digital signage.

Traditional Signage at a Glance

Restaurant Digital Signage

Restaurant digital signage is a collection of monitors which is ran by a central computer. Today numerous restaurants begin to adopt restaurant digital signage because of the sleek and modern appearance of restaurant digital signage. There are a series of size available for your reference in the restaurant digital signage. such as 21.5″-86inch

Compared with traditional signage, restaurant digital signage present several benefits for business owners as below:

1. Easier to review and read through large text and bright screens
2.  Easy-to use, and get started in seconds for Updating the menu
3. Saves on printing costs
4. Lowers labor costs
5. Drive customer engagement
6. Showcasing variety of menu items, your menu contents can be automatically updated throughout the day

For traditional signage, it is still useful to many restaurants. traditional signage has two functions- to inform and to decorate. Traditional signage is easier to deploy and have a lower price than restaurant digital signage, so some of restaurant owners tend to choose traditional signage in order to maintain certain ambiance. such as restaurant digital signage is not a right choice for  50’s themed diner. Advantages of traditional signage include-

1. No digital operating costs
2. Longevity
3. No digital errors;
4. Uniqueness of design

Digital  VS. Traditional Signage

Both restaurant digital signage and traditional signage features informative. However, recently restaurant digital signage  transform the way of customer engagement and  brand recognition, which is make traditional signage become more difficult in restaurant industry.Here are the main differences between restaurant digital signage and traditional signage:

Traditional signage have to consider expensive printing costs to create attracting menu contents, whereas restaurant digital signage do not need. For  restaurant digital signage , you no longer need to reprint updated menus, you can quickly and simply  update the contents on restaurant digital signage via the computer.

• Cost

Traditional signage have to consider expensive printing costs to create attracting menu contents, whereas restaurant digital signage do not need. For  restaurant digital signage , you no longer need to reprint updated menus, you can quickly and simply  update the contents on restaurant digital signage via the computer.

Restaurant digital signage enables help you lower materials costs, and cut down food costs and waste. Additionally, Restaurant digital signage system can match  with POS, point of sale, systems to help staffs accurately track inventory, which is greatly useful for minitoring food expiration, or checking when ingredients or menu items or running low. Restaurant digital signage allow you to clearly know the inventory, and prevent the waste as well as catch every sales opportunity.

Restaurant digital signage have a capability of helping you save money in the long term when you account for economies of scale. Economies of scale are cost reductions that happen when companies increase production. In terms of the restaurant and its seasonality, you can make five to six updates or revisions annually on your restaurant digital signage.

• Customer Experience

With the development of technology, high quality and speed is the first factors consumers considers in today’s fast-paced world. After upgrading your traditional signage to restaurant digital signage, your customers tend to  visit. Restaurant digital signage allows you to easily read. It research shows that 74 percent of customers firstly choose easily read menu upon entering in the restaurant.Restaurant digital signage enables guests entertain . While waiting in line, customers can be engaged with content on the restaurant digital signage, and  reduce the perceived waiting time.

You can do upselling to customers by restaurant digital signage, and boosting overall sales. Upselling means driving customers to buy more expensive items or add-ons to make a more profitable sale. There is no any employee suggestions for up-sells. The restaurant digital signage have an ability to suggest up-sells, and the customer may subconsciously up-sell themselves without any feeling of pressure from an employee.

• Scheudling and Updating

Restaurant digital signage empower you to set automatically change menus at a specific time of day. so you no longer need personally switching out lunch menus with dinner menus. Furthermore, you can remotely update your menu items or changing prices. You can add or change information at any time anywhere via smartphones, or any device with internet.  It is useful for consumers to learn calorie intake and promoting a health-conscious mindset through restaurant digital signage.

• Easy Management

For traditional signage, If your restaurant chain grows larger, it is very overwhelming to keep consistency in appearance and operational practices across multiple locations.  Thankfully, restaurant digital signage can finish. Restaurant digital signage enables collectively update all menus at once to effectively eliminate the uncertainty.Additionally, Restaurant digital signage have a capable of creating  marketing strategy and a fluid branding image.Centralized control is also beneficial for eliminating errors and inefficiencies. You can monitor screens and control content and messaging from almost anywhere, as long as there’s an internet connection.

• Environmental Influence

It surveys that there is about 18 million acres of forest is chopped down every year,  40% trees is applied to paper products, including catalog and glossy paper, materials often used for menus, and posted menu signage. Restaurant digital signage greatly reduce the need for paper menus, and easily update menu items as well as boost the profits, which is beneficial for environment protection. Display technology makes restaurant digital signage become a better option that is also eco-friendly .

• Increasing Business Hours

Restaurant digital signage allows you to go on advertising your products after store hours. The bright screen of restaurant digital signage take your restaurant to outside, and present your brand to passbys around the restaurant. Also, you can set an evening schedule through restaurant digital signage to make the special information after hours.

• Eye-catching

Restaurant digital signage is vastly eye-catching. You are able to utilize restaurant digital signage to drive the engagement between customers, and influence the purchasing decisions. Restaurant digital signage is also beneficial for promotions or deals. You can play video menu content and automated GIFS on restaurant digital signage, which appeals the attention of customers faster.

• Tailored Service

In terms of traditional signage, it  is difficult for customers to focus on the menu contents after seeing several times. However, restaurant digital signage features instantly updated content as well as tailored promotions for special customers.

• Community & Entertainment

Restaurant digital signage is good for receiving the loyalty of customers. and help your restaurant to stand apart from the others. You can use restaurant digital signage to present some positive reviews to customers and sharing community news as well as entertainment activity.

How to Create Innovative Marketing Idea on Restaurant Digital Signage?

In order to meet the demands of customers, Today more and more restaurant owners begin to use restaurant digital signage to make promotion. Traditional signage have gone. Restaurant digital signage have many exciting functions, and it goes beyond display menus. The number of installing restaurant digital signage is rapidly growing every year, and the increasing companies see the value in this investment. Restaurant digital signage is not only a trend but also a bridge achieving operational efficiency as well as improving customer experience.

If your restaurant have fitted with the restaurant digital signage, you may be have experienced the advantages: easily updating menu, greatly lower operational costs, no longer need to print new cards and paint new boards, eco-friendly marketing and so on. These signs can potentially increase your profits.

Let’s look at some of innovative marketing idea on restaurant digital signage

 Effectively Deliver the Marketing Message

Adverstising and sharing food information on restaurant digital signage is in the best way possible to help you open a whole new world. You can capitalize on restaurant digital signage to showcase the calorie information of the offered dishes and ingredients used as well as food preparation videos, which is beneficial for capturing the attention of customers. Additionally, restaurant digital signage empower you to update seasonal specials or on daily, discounts and deals. The way ensure the information conveyed. It’s safe to say that music, videos and pictures is more influence than text.

Your Employees is a Part of Your Digital Signage Strategy

You can use restaurant digital signage  to play videos about the journey of the restaurant, employee interviews videos and guest testimonial videos in order to keep the guests learn more about your brand. After hours, the restaurant digital signage have an ability to training your employees. In order to celebrate a achievement, you can also arrange for movie or game screening for your employees on restaurant digital signage.

Integrate with Social Media Platforms

Currently social media plays a paramount roles in our daily life. People always refresh some social platforms at any time any where. Social media is where the real crowd is. So you can allows your customers access to social networking sites via restaurant digital signage. The customers can scan R codes on restaurant digital signage you made to gain discounts, deals ,food information and more. You can utilize restaurant digital signage to showcase the restaurant’s Facebook page , and post on Tweets and Instagram, so consumers can make the reviews about the menu items,

In the past ten years, the restaurant digital signage industry has transformed change, and experts say that the demand of restaurant digital signage will continue growing in the upcoming years. Restaurant digital signage simplifies workflow, enhance communication, drive engagement and helps to form communities, and it is  a necessary investment .