Advertising Screen Display: The Ultimate FAQ Guide

Advertising screen display is growing in popularity by the day in corporate common areas and public places. Advertising screen display is a bridge that help business and customers to build relationship. The lifelike content on advertising screen display stand apart from other ‘noise’,and extremely grab the attention of audience. Additionally, business can remotely manage and update the content , and centrally control all advertising screen displays located in different places. Advertising screen display presents related targeted content  to different customers and enhance the operational efficiency. Thus, learning more advertising screen display knowledge is essential.

Are you considering an advertising screen display solution for your business but not sure how to start?

You know the ins and outs of your business, and we know every little thing about the advertising screen display. Together we can send the right message to your customers and increase your brand value.

We receive lots of questions each day on the advertising screen display. Therefore we prepared this ultimate FAQ guide for our clients all over the world.

What Is An Advertising Screen Display?

You see advertising screen display every day. From the shopping mall to highway roads, they are everywhere. The days of paper are long gone; an advertising screen display or digital signage is ruling the advertising world.

The advertising screen display shows multimedia content on a digital display to deliver a targeted message. Sometimes those messages are for specific groups of people, and other times they show a general message for all.

The three most common components of an advertising screen display are:

Hardware: Digital screens, network cables, media player, internet system, etc.

Software: This controls the style, effect, and various other things of your advertising. You can post your content, analyze and manage it from the backend using the software.

Content: You can display any type of content in an advertising screen display. You can show text, graphics, images, videos, animations, anything you want.

The advertising screen display is a cost-effective way of improving customer’s experience by providing rich and dynamic content. Moreover, you can manage the content over a network with real-time update capability.

What Are The Benefits Of Advertising Screen Display?

An Advertising screen display grabs customers’ attention in the busiest places in the city. But that is not the only benefit you will get from an advertising screen display. They are more beneficial than you would have imagined. Here are some of them:

• You can change the notice in every store from a single remote location. Suppose you have several stores and want to announce an upcoming sale or announce a new product. You can make an ad and show them on every advertising screen display sitting in your office.
• You can program your advertising screen display to change the ads automatically. With the rule-based software of modern advertising screen displays, you can show multiple notices at different times of the day.
• Advertising screen displays attract more buyers. On average an advertising screen display gets 400% more views than a regular advertising display.

• Advertising screen displays are cost-effective. It reduces the traditional campaign costs such as designing, printing, distributing, and material costs by a great deal.
• Store owners can add additional revenues to their business by selling advertising space to brands or companies that support the store’s operations.
• Sending sales offers or special features of a product can boost your impulse purchase sales.
• Advertising screen display guarantees your customers will see the message you want to deliver. It increases your brand presence, shows services in customized forms, and ultimately drives more sales.

We have all come across signage like the signboard that reads Highway69 or directional pointers, to even toilet signs that help us identify restrooms meant for ladies from those for men. The ones that help promote brand awareness, to the restaurant menus that make life easy at a Starbucks queue, the possibilities of finding one are endless.

What Is An Advertising Screen Display Used For?

The device is a means for delivering messages from a centralized origin to multiple screen outlets which could be anything from brand awareness to in-store promotions, ecological or political campaigns, restaurant menus that lets you know the day’s special before you enter the eatery or approach the ordering counter. The applications are innumerable; the limit, your imagination.

Is A Screen Display Effective Means for Advertisement?

As per a global survey, an advertising screen display grabs 400 percent more attention than still displays.

With an average attention span of 2.28- 8 seconds, people retain 65 percent of visually presented information even after three days.

As per the survey, 75 percent of travelers reportedly recall seeing a digital billboard after a duration period of 30 days since the encounter.

How Do You Operate Advertising Screen Display?

Advertising screen display are usually backed by an external media player or a system-on-chip tech that helps display your content, all you need to do is:

• Locate the power connection on your screen and connect it to your power grid.
• If your screen doesn’t give you the option to cast your content wirelessly then it is bound to have input slots for HDMI or VGA for connecting the external media player that helps you manage content on your advertising screen.
• Secure a hardwired internet connection that’ll assure you a lag-free picture with no buffer or pixelation.
• Install the Content Management Software/System [CMS] for triggering the media player and pushing images and videos on your digital signage5 while on the go.

What Is The Difference Between A Cloud-Based And Premise-Based Advertising Screen Displays?

• On Cloud

A cloud-based system is basically an off-site network or a server that is provided by a third party to you which allows you access via the internet for broadcasting your content on your advertising display.

All you need is a mobile device like a smartphone, tablet, laptop/computer to push your content from anywhere in the world.

• On-Premise

As the term implies, an on-premise system is a server that is present and maintained by you or your company on-site for hosting and streaming content on your advertising screens. An on-premise option means you have complete command over the private server/cloud and this too enables you with access via internet-backed mobile devices, however, requires you to take care of constantly updating and ensuring the security of the network you own.

Which Is Better: Cloud-Based Or On-Premise Solution?

The preference is completely need-based, a cloud solution requires you to keep renewing your subscription annually or based on the plan they provide which may vary from vendor to vendor.

That is the price you pay for not worrying about the maintenance of the server that requires constant updating and technological add-ons from time to time for seamless streaming and above all ensuring security that keeps your content protected from hackers.

What Is The Difference Between Indoor and Outdoor Advertising Screen Display?

Outdoor advertising displays are built or cased for being weather-proof and a little rugged handling. Other than that, there’s not much of a difference between the two.